Brandwave

Naprogesic vs Panadol:Which is more popular?

In September 2026, Panadol had more branded searches than Naprogesic among pain relief brands in Australia. Panadol had about 40,500 branded searches, while Naprogesic had 27,100. Panadol made up 24.8% of all pain relief brand searches we track, and Naprogesic accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Panadol appeared in three of the five answers and Naprogesic in none.

Among pain relief brands in Australia in September 2026

Who do people search for more?

Panadol, about 49% more searches than Naprogesic

Panadol 40.5K searchesNaprogesic 27.1K searches

Who does AI mention more?

Panadol, mentioned in 3 of 5 answers, Naprogesic in 0

Panadol in 3 of 5Naprogesic in 0 of 5

Who does AI recommend more?

Panadol, the only one of the two named

Panadol first in 2Naprogesic never named

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panadol was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naprogesic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Voltaren3rd
  4. Naprogesic–
  5. Deep Heat–
  6. Dencorub–
  7. Disprin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

  • Asked ChatGPT

    “Which pain relief should I take for a headache in Australia?”

    1. 1Panadol
    2. 2Nurofen

  • Asked ChatGPT

    “What are the best pain relief brands in Australia?”

    1. 1Panadol
    2. 2Nurofen
    3. 3Voltaren

  • Asked ChatGPT

    “What's the best pain relief for back pain?”

    1. 1Nurofen
    2. 2Panadol

  • Searched Google, AI Overview

    “back pain relief”

    1. Searched Google, AI Overview

      “pain relief”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

      Is Naprogesic or Panadol more popular in search?

      This chart shows how often people search Google for Naprogesic and Panadol by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.

      Naprogesic and Panadol among pain relief brands in Australia, by month

      Share of searches by month for Panadol, Naprogesic. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNurofenPanadolNaprogesicVoltarenDeep HeatDencorubDisprin
      Oct 202529.7%24.3%16.3%19.9%5.9%2.1%1.8%
      Nov 202529.8%24.4%16.3%20%6%2.1%1.4%
      Dec 202533%22.1%18.1%18.1%5.4%2%1.5%
      Jan 202630.1%20.1%20.1%20.1%6%2.2%1.4%
      Feb 202628.4%23.2%19%19%6.9%2.1%1.4%
      Mar 202628.8%23.5%19.3%19.3%5.8%2.1%1.4%
      Apr 202631%20.8%17%20.8%6.2%2.8%1.5%
      May 202628%22.9%18.8%18.8%6.9%3%1.7%
      Jun 202633.4%22.3%15%18.3%6.7%3%1.3%
      Jul 202633.4%22.3%15%18.3%6.7%3%1.3%
      Aug 202630.8%25.2%16.8%16.8%6.2%2.7%1.5%
      Sep 202630.3%24.8%16.6%16.6%7.4%2.7%1.5%

      How has the Naprogesic and Panadol comparison changed over the last 12 months?

      3 findings
      • Panadol was ahead of Naprogesic in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in Australia moved from 16.3% to 16.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
      • Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia moved from 24.3% to 24.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

      How did search popularity change for Australia pain relief brands in September 2026?

      2 changes

      1. Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

      2. Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Naprogesic’s and Panadol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Naprogesic

      1 branded search term

      • naprogesic

      Panadol

      1 branded search term

      • panadol

      How the Brand Demand Index is measured

      Other head-to-heads among pain relief brands

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