Deep Heat vs Nurofen:Which is more popular?
In September 2026, Nurofen had more branded searches than Deep Heat among pain relief brands in Australia. Nurofen had about 49,500 branded searches, while Deep Heat had 12,100. Nurofen made up 30.3% of all pain relief brand searches we track, and Deep Heat accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Nurofen appeared in three of the five answers and Deep Heat in none.
Who do people search for more?
Nurofen, about 4 searches for every 1 for Deep Heat
Who does AI mention more?
Nurofen, mentioned in 3 of 5 answers, Deep Heat in 0
Who does AI recommend more?
Nurofen, the only one of the two named
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Top pain relief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nurofen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Deep Heat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“Which pain relief should I take for a headache in Australia?”
Asked ChatGPT
“What are the best pain relief brands in Australia?”
Asked ChatGPT
“What's the best pain relief for back pain?”
Searched Google, AI Overview
“back pain relief”
Searched Google, AI Overview
“pain relief”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Deep Heat or Nurofen more popular in search?
This chart shows how often people search Google for Deep Heat and Nurofen by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.
Share of searches by month for Nurofen, Deep Heat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nurofen | Panadol | Naprogesic | Voltaren | Deep Heat | Dencorub | Disprin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.3% | 16.3% | 19.9% | 5.9% | 2.1% | 1.8% |
| Nov 2025 | 29.8% | 24.4% | 16.3% | 20% | 6% | 2.1% | 1.4% |
| Dec 2025 | 33% | 22.1% | 18.1% | 18.1% | 5.4% | 2% | 1.5% |
| Jan 2026 | 30.1% | 20.1% | 20.1% | 20.1% | 6% | 2.2% | 1.4% |
| Feb 2026 | 28.4% | 23.2% | 19% | 19% | 6.9% | 2.1% | 1.4% |
| Mar 2026 | 28.8% | 23.5% | 19.3% | 19.3% | 5.8% | 2.1% | 1.4% |
| Apr 2026 | 31% | 20.8% | 17% | 20.8% | 6.2% | 2.8% | 1.5% |
| May 2026 | 28% | 22.9% | 18.8% | 18.8% | 6.9% | 3% | 1.7% |
| Jun 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Jul 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Aug 2026 | 30.8% | 25.2% | 16.8% | 16.8% | 6.2% | 2.7% | 1.5% |
| Sep 2026 | 30.3% | 24.8% | 16.6% | 16.6% | 7.4% | 2.7% | 1.5% |
How has the Deep Heat and Nurofen comparison changed over the last 12 months?
3 findings
- Nurofen was ahead of Deep Heat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia moved from 5.9% to 7.4%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia moved from 29.7% to 30.3%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for Australia pain relief brands in September 2026?
2 changes
In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%.
Estimated monthly branded searches for Nurofen in Australia rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deep Heat’s and Nurofen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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