Brandwave

How popular isNurofen?

In September 2026, people searched for Nurofen by name about 53,900 times in Australia, a 24.2% increase from the previous year. These searches made up 30.3% of all Australia pain relief brand searches, placing Nurofen first out of seven brands. When we asked both ChatGPT and Google AI Overviews about pain relief brands, Nurofen appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Nurofen is the most searched of 7 competitors and the second most recommended in AI answers.

  1. NurofenShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. PanadolShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NaprogesicShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VoltarenShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Deep HeatShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nurofen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nurofen is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Voltaren3rd
  4. Naprogesic–
  5. Deep Heat–
  6. Dencorub–
  7. Disprin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

  • Asked ChatGPT

    “Which pain relief should I take for a headache in Australia?”

    1. 1Panadol
    2. 2Nurofen

  • Asked ChatGPT

    “What are the best pain relief brands in Australia?”

    1. 1Panadol
    2. 2Nurofen
    3. 3Voltaren

  • Asked ChatGPT

    “What's the best pain relief for back pain?”

    1. 1Nurofen
    2. 2Panadol

  • Searched Google, AI Overview

    “back pain relief”

    1. Searched Google, AI Overview

      “pain relief”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

      Which pain relief brands compete with Nurofen?

      Nurofen against pain relief brands in Australia, by month

      Share of searches by month for Nurofen, Panadol, Naprogesic, Voltaren, Deep Heat, Dencorub. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNurofenPanadolNaprogesicVoltarenDeep HeatDencorubDisprin
      Oct 202529.7%24.3%16.3%19.9%5.9%2.1%1.8%
      Nov 202529.8%24.4%16.3%20%6%2.1%1.4%
      Dec 202533%22.1%18.1%18.1%5.4%2%1.5%
      Jan 202630.1%20.1%20.1%20.1%6%2.2%1.4%
      Feb 202628.4%23.2%19%19%6.9%2.1%1.4%
      Mar 202628.8%23.5%19.3%19.3%5.8%2.1%1.4%
      Apr 202631%20.8%17%20.8%6.2%2.8%1.5%
      May 202628%22.9%18.8%18.8%6.9%3%1.7%
      Jun 202633.4%22.3%15%18.3%6.7%3%1.3%
      Jul 202633.4%22.3%15%18.3%6.7%3%1.3%
      Aug 202630.8%25.2%16.8%16.8%6.2%2.7%1.5%
      Sep 202630.3%24.8%16.6%16.6%7.4%2.7%1.5%

      1. 1.Nurofen

        30.3%

        Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

      2. 2.Panadol

        24.8%

        Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

      3. 3.Naprogesic

        16.6%

        Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

      4. 4.Voltaren

        16.6%

        Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

      5. 5.Deep Heat

        7.4%

        Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

      6. 6.Dencorub

        2.7%

        Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

      7. 7.Disprin

        1.5%

        Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Nurofen and its closest rivals

      Every comparison with Nurofen

      15 comparisons

      How has branded search demand for Nurofen changed in Australia over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Nurofen in Australia rose from 43.4K to 53.9K.
      • Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia increased from 29.7% to 30.3%.
      • Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia peaked at 33.4% in June 2026 and was lowest at 28% in May 2026.

      How did search popularity change for Australia pain relief brands in September 2026?

      5 changes

      1. In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%.

      2. Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

      3. Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

      4. Estimated monthly branded searches for Nurofen in Australia rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

      5. Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

      How are Nurofen’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • nurofen
      • nurofen cold and flu

      How the Brand Demand Index is measured

      Who owns Nurofen?

      Nurofen is owned by Reckitt. Brandwave also tracks Dettol and Disprin, owned by the same company, in Australia.

      Do you work for Nurofen? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Nurofen compete?

      Nurofen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Pain relief brands1st of 730.3%Shown above
      Cold and flu brands10th of 104.1%Show ranking
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      Is Nurofen your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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