How popular isNurofen?
In September 2026, people searched for Nurofen by name about 53,900 times in Australia, a 24.2% increase from the previous year. These searches made up 4.1% of all Australia cold and flu brand searches, placing Nurofen tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cold and flu brands, Nurofen appeared in three of the five answers.
Nurofen is the tenth most searched of 10 competitors.
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Top cold and flu brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nurofen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nurofen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Codral2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Demazin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strepsils0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sudafed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lemsip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisolvon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Difflam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Duro-Tuss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold and flu brands
5 answers
Asked ChatGPT
“What should I take for a cold in Australia?”
Asked ChatGPT
“What are the best cold and flu tablets in Australia?”
Asked ChatGPT
“What's the best thing for a sore throat?”
Searched Google, AI Overview
“cold and flu tablets”
Searched Google, AI Overview
“sore throat”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which cold and flu brands compete with Nurofen?
Share of searches by month for Strepsils, Sudafed, Lemsip, Bisolvon, Codral, Demazin, Vicks, Difflam, Duro-Tuss, Nurofen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strepsils | Sudafed | Lemsip | Bisolvon | Codral | Demazin | Vicks | Difflam | Duro-Tuss | Nurofen |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.2% | 19.8% | 10.8% | 10.8% | 8.8% | 10.8% | 5.9% | 7.2% | 5.9% | 3.9% |
| Nov 2025 | 17.2% | 21.1% | 11.5% | 9.4% | 7.7% | 9.4% | 6.3% | 7.7% | 6.3% | 3.4% |
| Dec 2025 | 15.6% | 23.3% | 10.4% | 10.4% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.8% |
| Jan 2026 | 16.4% | 20.1% | 11% | 11% | 8.9% | 8.9% | 7.3% | 7.3% | 5.9% | 3.2% |
| Feb 2026 | 16.6% | 20.3% | 11.1% | 11.1% | 9% | 9% | 7.4% | 7.4% | 4.9% | 3.3% |
| Mar 2026 | 17.2% | 21% | 11.5% | 9.4% | 9.4% | 7.7% | 7.7% | 7.7% | 5.1% | 3.4% |
| Apr 2026 | 16.6% | 20.3% | 13.6% | 9% | 9% | 7.4% | 7.4% | 7.4% | 6% | 3.3% |
| May 2026 | 15.8% | 19.4% | 15.8% | 8.7% | 8.7% | 7.1% | 8.7% | 7.1% | 5.8% | 3.1% |
| Jun 2026 | 14.7% | 18% | 14.7% | 9.9% | 9.9% | 8.1% | 8.1% | 6.6% | 6.6% | 3.6% |
| Jul 2026 | 16.8% | 20.6% | 13.7% | 9.2% | 9.2% | 7.5% | 7.5% | 6.1% | 6.1% | 3.3% |
| Aug 2026 | 16.4% | 20.1% | 13.4% | 9% | 9% | 7.4% | 7.4% | 7.4% | 6% | 4% |
| Sep 2026 | 17% | 17% | 13.9% | 9.3% | 9.3% | 9.3% | 7.6% | 6.2% | 6.2% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 17% | 18.1K | 0% | +0.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 17% | 18.1K | -18.5% | -3.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.9% | 14.8K | 0% | +0.5 points | |
| 4, held 4th | 9.3% | 9.9K | 0% | +0.3 points | |
| 5, held 5th | 9.3% | 9.9K | 0% | +0.3 points | |
| 6, held 6th | 9.3% | 9.9K | +22.2% | +2 points | |
| 7, moved from 8th to 7th | 7.6% | 8.1K | 0% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 6.2% | 6.6K | -18.5% | -1.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 6.2% | 6.6K | 0% | +0.2 points | |
| 10, held 10th | 4.1% | 4.4K | 0% | +0.1 points |
17%
Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Sudafed17%
Moved from 1st to 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -3.1 points.
3.
Lemsip13.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Bisolvon9.3%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Codral9.3%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Demazin9.3%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2 points.
7.
Vicks7.6%
Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Difflam6.2%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
6.2%
Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
Nurofen4.1%
Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Nurofen sells other things too, so only its searches that name this product count here, like “nurofen cold and flu”.
Compare popularity between Nurofen and its closest rivals
Every comparison with Nurofen
15 comparisons
How has branded search demand for Nurofen changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nurofen in Australia rose from 43.4K to 53.9K.
- Across the 12 months ending September 2026, Nurofen’s share of searches among cold and flu brands in Australia peaked at 4.1% in September 2026 and was lowest at 3.1% in May 2026.
How did search popularity change for Australia cold and flu brands in September 2026?
6 changes
In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches.
In September 2026, Demazin gained share of searches among cold and flu brands in Australia, from 7.4% to 9.3%.
In September 2026, Sudafed lost share of searches among cold and flu brands in Australia, from 20.1% to 17%.
In September 2026, Difflam lost share of searches among cold and flu brands in Australia, from 7.4% to 6.2%.
In September 2026, Vicks rose from 8th to 7th among cold and flu brands in Australia.
Estimated monthly branded searches for Lemsip in Australia rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.
How are Nurofen’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nurofen
- nurofen cold and flu
Who owns Nurofen?
Nurofen is owned by 
Reckitt. Brandwave also tracks 
Dettol and Disprin, owned by the same company, in Australia.
Do you work for Nurofen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nurofen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pain relief brands | 1st of 7 | 30.3% | Show ranking |
| Cold and flu brands | 10th of 10 | 4.1% | Shown above |
Is Nurofen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.