Brandwave

Naprogesic vs Voltaren:Which is more popular?

In September 2026, Naprogesic and Voltaren were level in searches among pain relief brands in Australia, with an estimated 27.1K branded searches each, at 16.6% of the total each. When we asked ChatGPT and Google AI Overviews about pain relief brands, Voltaren appeared in one of the five answers and Naprogesic in none.

Among pain relief brands in Australia in September 2026

Who do people search for more?

Naprogesic and Voltaren are searched for about as often as each other.

Naprogesic 27.1K searchesVoltaren 27.1K searches

Who does AI mention more?

Voltaren, mentioned in 1 of 5 answers, Naprogesic in 0

Voltaren in 1 of 5Naprogesic in 0 of 5

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voltaren was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naprogesic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Voltaren3rd
  4. Naprogesic–
  5. Deep Heat–
  6. Dencorub–
  7. Disprin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

  • Asked ChatGPT

    “Which pain relief should I take for a headache in Australia?”

    1. 1Panadol
    2. 2Nurofen

  • Asked ChatGPT

    “What are the best pain relief brands in Australia?”

    1. 1Panadol
    2. 2Nurofen
    3. 3Voltaren

  • Asked ChatGPT

    “What's the best pain relief for back pain?”

    1. 1Nurofen
    2. 2Panadol

  • Searched Google, AI Overview

    “back pain relief”

    1. Searched Google, AI Overview

      “pain relief”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

      Is Naprogesic or Voltaren more popular in search?

      This chart shows how often people search Google for Naprogesic and Voltaren by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.

      Naprogesic and Voltaren among pain relief brands in Australia, by month

      Share of searches by month for Naprogesic, Voltaren. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNurofenPanadolNaprogesicVoltarenDeep HeatDencorubDisprin
      Oct 202529.7%24.3%16.3%19.9%5.9%2.1%1.8%
      Nov 202529.8%24.4%16.3%20%6%2.1%1.4%
      Dec 202533%22.1%18.1%18.1%5.4%2%1.5%
      Jan 202630.1%20.1%20.1%20.1%6%2.2%1.4%
      Feb 202628.4%23.2%19%19%6.9%2.1%1.4%
      Mar 202628.8%23.5%19.3%19.3%5.8%2.1%1.4%
      Apr 202631%20.8%17%20.8%6.2%2.8%1.5%
      May 202628%22.9%18.8%18.8%6.9%3%1.7%
      Jun 202633.4%22.3%15%18.3%6.7%3%1.3%
      Jul 202633.4%22.3%15%18.3%6.7%3%1.3%
      Aug 202630.8%25.2%16.8%16.8%6.2%2.7%1.5%
      Sep 202630.3%24.8%16.6%16.6%7.4%2.7%1.5%

      How has the Naprogesic and Voltaren comparison changed over the last 12 months?

      3 findings
      • Naprogesic was ahead of Voltaren in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in Australia moved from 16.3% to 16.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
      • Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia moved from 19.9% to 16.6%, and its estimated monthly branded searches held steady at 27.1K.

      How did search popularity change for Australia pain relief brands in September 2026?

      1 change

      1. Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Naprogesic’s and Voltaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Naprogesic

      1 branded search term

      • naprogesic

      Voltaren

      1 branded search term

      • voltaren

      How the Brand Demand Index is measured

      Other head-to-heads among pain relief brands

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