Instant noodle brands in Australia:Which are most popular?

Name: Instant noodle brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Samyang was the most searched instant noodle brand in Australia, accounting for 32.7% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Samyang, Indomie and Nongshim showed up in every answer. Nongshim was recommended most often, coming first in one out of four responses.

Follow instant noodle brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top instant noodle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Samyang, Indomie and Nongshim appeared every time. Nongshim was recommended most often, coming first in one out of four answers. Indomie was second, and Samyang was third. Maggi, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samyang	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Indomie	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Nongshim	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
MAMA	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Nissin	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Maggi	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Fantastic	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Suimin	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Koka	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about instant noodle brands

4 answers

Asked ChatGPT
“Which instant noodles should I buy in Australia?”
1. 1Indomie
2. 2Nongshim
3. 3Samyang
4. 4MAMA
Asked ChatGPT
“What are the best instant noodle brands?”
1. 1Nongshim
2. 2Samyang
3. 3Indomie
4. 4Nissin
5. 5MAMA
Asked ChatGPT
“What are the best spicy instant noodles?”
1. 1Samyang
2. 2Nongshim
3. 3Indomie
Searched Google, AI Overview
“instant noodles”
1. 1Indomie
2. 2Nongshim
3. 3Samyang
Searched Google, AI Overview
“ramen noodles”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which instant noodle brands do people search for most?

This chart shows how often people search Google for each instant noodle brand by name. Each line represents a brand's share of searches for all nine instant noodle brands we track, month by month, from searches in Australia.

Share of searches among instant noodle brands in Australia, by month

Month	Samyang	Indomie	Nongshim	Maggi	MAMA	Nissin	Fantastic	Suimin	Koka
Oct 2025	31%	33.6%	17.3%	8%	2.5%	2.5%	2.5%	1.6%	0.93%
Nov 2025	31.4%	28.3%	20.7%	8.3%	2.6%	2.6%	3.1%	2.1%	0.95%
Dec 2025	29%	29.8%	22.2%	7.8%	2.3%	2.9%	2.9%	1.8%	1.3%
Jan 2026	26.3%	33%	20.1%	8.6%	2.6%	2.9%	2.6%	2.1%	1.6%
Feb 2026	27.2%	30.1%	20.3%	10.3%	2.2%	3.2%	2.7%	1.7%	2.2%
Mar 2026	28.3%	31.3%	18.7%	9.2%	2.8%	3.6%	2.8%	1.9%	1.5%
Apr 2026	27.1%	29.4%	20.7%	10.1%	2.7%	3.9%	2.7%	2.2%	1.2%
May 2026	27%	29.8%	19.5%	11.5%	2.6%	3.9%	2.6%	2.2%	0.82%
Jun 2026	28.9%	26.1%	20.9%	10.4%	2.8%	4.9%	2.8%	2.4%	0.72%
Jul 2026	28.3%	27.3%	20.4%	9.8%	2.8%	5.7%	2.8%	2.3%	0.7%
Aug 2026	31.2%	28.4%	19.9%	8.5%	2.5%	3.7%	2.5%	2.5%	0.64%
Sep 2026	32.7%	26%	20.8%	8.9%	3.3%	3%	2.2%	2.2%	0.82%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Samyang	32.7%	23.5K	0%	+1.4 points
2, held 2nd	Indomie	26%	18.7K	-12.6%	-2.5 points
3, held 3rd	Nongshim	20.8%	15K	0%	+0.9 points
4, held 4th	Maggi Nestlé	8.9%	6.4K	0%	+0.4 points
5, moved from 7th to 5th	MAMA	3.3%	2.4K	+26.3%	+0.8 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Nissin	3%	2.2K	-21.6%	-0.7 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Fantastic	2.2%	1.6K	-15.8%	-0.3 pointsmoved from 6th to 7th
8, held 8th	Suimin	2.2%	1.6K	-15.8%	-0.3 points
9, held 9th	Koka	0.82%	590	+22.9%	+0.2 points

1.Samyang
32.7%
Held 1st. 23.5K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.Indomie
26%
Held 2nd. 18.7K estimated branded searches, -12.6% vs prior month. Share -2.5 points.
3.Nongshim
20.8%
Held 3rd. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Maggi
8.9%
Held 4th. 6.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.MAMA
3.3%
Moved from 7th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.
6.Nissin
3%
Moved from 5th to 6th. 2.2K estimated branded searches, -21.6% vs prior month. Share -0.7 points.
7.Fantastic
2.2%
Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
8.Suimin
2.2%
Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
9.Koka
0.82%
Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.

Which brand is most popular in search among instant noodle brands in Australia?

9 brands

In September 2026, Samyang was the most searched among instant noodle brands in Australia, with an estimated 23.5K branded searches, 32.7% of all searches for the nine we track. Indomie is in 2nd place, 6.7 percentage points behind at 26%.

Australia instant noodle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Samyang	31% → 32.7%	32.7%Sep 2026	26.3%Jan 2026	2nd → 1st
Indomie	33.6% → 26%	33.6%Oct 2025	26%Sep 2026	1st → 2nd
Nongshim	17.3% → 20.8%	22.2%Dec 2025	17.3%Oct 2025	3rd
Maggi	8% → 8.9%	11.5%May 2026	7.8%Dec 2025	4th
MAMA	2.5% → 3.3%	3.3%Sep 2026	2.2%Feb 2026	6th → 5th
Nissin	2.5% → 3%	5.7%Jul 2026	2.5%Oct 2025	7th → 6th
Fantastic	2.5% → 2.2%	3.1%Nov 2025	2.2%Sep 2026	5th → 7th
Suimin	1.6% → 2.2%	2.5%Aug 2026	1.6%Oct 2025	8th
Koka	0.93% → 0.82%	2.2%Feb 2026	0.64%Aug 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia increased from 31% to 32.7%.
Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in Australia decreased from 33.6% to 26%.
Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in Australia increased from 17.3% to 20.8%.
Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia increased from 8% to 8.9%.
Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia increased from 2.5% to 3.3%.
Across the 12 months ending September 2026, Nissin’s share of searches among instant noodle brands in Australia increased from 2.5% to 3%.
Across the 12 months ending September 2026, Suimin’s share of searches among instant noodle brands in Australia increased from 1.6% to 2.2%.
Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia peaked at 32.7% in September 2026 and was lowest at 26.3% in January 2026.
Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in Australia peaked at 22.2% in December 2025 and was lowest at 17.3% in October 2025.
Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia peaked at 11.5% in May 2026 and was lowest at 7.8% in December 2025.
Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia peaked at 3.3% in September 2026 and was lowest at 2.2% in February 2026.
Across the 12 months ending September 2026, Nissin’s share of searches among instant noodle brands in Australia peaked at 5.7% in July 2026 and was lowest at 2.5% in October 2025.
Across the 12 months ending September 2026, Koka’s share of searches among instant noodle brands in Australia peaked at 2.2% in February 2026 and was lowest at 0.64% in August 2026.
Across the 12 months ending September 2026, Samyang rose from 2nd to 1st among instant noodle brands in Australia.
Across the 12 months ending September 2026, Indomie fell from 1st to 2nd among instant noodle brands in Australia.
Across the 12 months ending September 2026, MAMA rose from 6th to 5th among instant noodle brands in Australia.
Across the 12 months ending September 2026, Nissin rose from 7th to 6th among instant noodle brands in Australia.
Across the 12 months ending September 2026, Fantastic fell from 5th to 7th among instant noodle brands in Australia.
Across the 12 months ending September 2026, Koka held steady: its share of searches among instant noodle brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia instant noodle brands in September 2026?

8 changes

In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches.
In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%.
In September 2026, Nongshim gained share of searches among instant noodle brands in Australia, from 19.9% to 20.8%.
In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%.
In September 2026, Nissin lost share of searches among instant noodle brands in Australia, from 3.7% to 3%.
Fantastic’s share of searches among instant noodle brands in Australia has lost ground for 3 months in a row, from 2.8% to 2.2% in September 2026.
Estimated monthly branded searches for Suimin in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.
Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026.

How are branded searches counted for instant noodle brands?

14 search terms

Each brand's share of searches among instant noodle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.