Maggi vs MAMA:Which is more popular?
In September 2026, Maggi had more branded searches than MAMA among instant noodle brands in Australia. Maggi had about 6,400 branded searches, while MAMA had 2,400. Maggi made up 8.9% of all instant noodle brand searches we track, and MAMA accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, MAMA appeared in two of the four answers and Maggi in none.
Who do people search for more?
Maggi, about 3 searches for every 1 for MAMA
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MAMA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maggi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about instant noodle brands
4 answers
Asked ChatGPT
“Which instant noodles should I buy in Australia?”
Asked ChatGPT
“What are the best instant noodle brands?”
Asked ChatGPT
“What are the best spicy instant noodles?”
Searched Google, AI Overview
“instant noodles”
Searched Google, AI Overview
“ramen noodles”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Maggi or MAMA more popular in search?
This chart shows how often people search Google for Maggi and MAMA by name. Each line represents a brand's share of searches for all nine instant noodle brands we track, month by month, from searches in Australia.
Share of searches by month for Maggi, MAMA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | MAMA | Nissin | Fantastic | Suimin | Koka |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 33.6% | 17.3% | 8% | 2.5% | 2.5% | 2.5% | 1.6% | 0.93% |
| Nov 2025 | 31.4% | 28.3% | 20.7% | 8.3% | 2.6% | 2.6% | 3.1% | 2.1% | 0.95% |
| Dec 2025 | 29% | 29.8% | 22.2% | 7.8% | 2.3% | 2.9% | 2.9% | 1.8% | 1.3% |
| Jan 2026 | 26.3% | 33% | 20.1% | 8.6% | 2.6% | 2.9% | 2.6% | 2.1% | 1.6% |
| Feb 2026 | 27.2% | 30.1% | 20.3% | 10.3% | 2.2% | 3.2% | 2.7% | 1.7% | 2.2% |
| Mar 2026 | 28.3% | 31.3% | 18.7% | 9.2% | 2.8% | 3.6% | 2.8% | 1.9% | 1.5% |
| Apr 2026 | 27.1% | 29.4% | 20.7% | 10.1% | 2.7% | 3.9% | 2.7% | 2.2% | 1.2% |
| May 2026 | 27% | 29.8% | 19.5% | 11.5% | 2.6% | 3.9% | 2.6% | 2.2% | 0.82% |
| Jun 2026 | 28.9% | 26.1% | 20.9% | 10.4% | 2.8% | 4.9% | 2.8% | 2.4% | 0.72% |
| Jul 2026 | 28.3% | 27.3% | 20.4% | 9.8% | 2.8% | 5.7% | 2.8% | 2.3% | 0.7% |
| Aug 2026 | 31.2% | 28.4% | 19.9% | 8.5% | 2.5% | 3.7% | 2.5% | 2.5% | 0.64% |
| Sep 2026 | 32.7% | 26% | 20.8% | 8.9% | 3.3% | 3% | 2.2% | 2.2% | 0.82% |
How has the Maggi and MAMA comparison changed over the last 12 months?
3 findings
- Maggi was ahead of MAMA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia moved from 8% to 8.9%, and its estimated monthly branded searches moved from 5.1K to 6.4K.
- Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for Australia instant noodle brands in September 2026?
2 changes
In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches.
Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maggi’s and MAMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among instant noodle brands
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