Brandwave

How popular isSamyang?

In September 2026, people searched for Samyang by name about 23,500 times in Australia, a 19.3% increase from the previous year. These searches made up 32.7% of all Australia instant noodle brand searches, placing Samyang first out of nine brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Samyang appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Samyang is the most searched of 9 competitors and the third most recommended in AI answers.

  1. SamyangShare of searches 32.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. IndomieShare of searches 26%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. NongshimShare of searches 20.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. MaggiShare of searches 8.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MAMAShare of searches 3.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Samyang appeared in all four answers. Samyang is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nongshim1st
  2. Indomie2nd
  3. Samyang3rd
  4. MAMA4th
  5. Nissin5th
  6. Maggi–
  7. Fantastic–
  8. Suimin–
  9. Koka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about instant noodle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which instant noodle brands compete with Samyang?

Samyang against instant noodle brands in Australia, by month

Share of searches by month for Samyang, Indomie, Nongshim, Maggi, MAMA, Nissin, Fantastic, Suimin. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiMAMANissinFantasticSuiminKoka
Oct 202531%33.6%17.3%8%2.5%2.5%2.5%1.6%0.93%
Nov 202531.4%28.3%20.7%8.3%2.6%2.6%3.1%2.1%0.95%
Dec 202529%29.8%22.2%7.8%2.3%2.9%2.9%1.8%1.3%
Jan 202626.3%33%20.1%8.6%2.6%2.9%2.6%2.1%1.6%
Feb 202627.2%30.1%20.3%10.3%2.2%3.2%2.7%1.7%2.2%
Mar 202628.3%31.3%18.7%9.2%2.8%3.6%2.8%1.9%1.5%
Apr 202627.1%29.4%20.7%10.1%2.7%3.9%2.7%2.2%1.2%
May 202627%29.8%19.5%11.5%2.6%3.9%2.6%2.2%0.82%
Jun 202628.9%26.1%20.9%10.4%2.8%4.9%2.8%2.4%0.72%
Jul 202628.3%27.3%20.4%9.8%2.8%5.7%2.8%2.3%0.7%
Aug 202631.2%28.4%19.9%8.5%2.5%3.7%2.5%2.5%0.64%
Sep 202632.7%26%20.8%8.9%3.3%3%2.2%2.2%0.82%

  1. 1.Samyang

    32.7%

    Held 1st. 23.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Indomie

    26%

    Held 2nd. 18.7K estimated branded searches, -12.6% vs prior month. Share -2.5 points.

  3. 3.Nongshim

    20.8%

    Held 3rd. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Maggi

    8.9%

    Held 4th. 6.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.MAMA

    3.3%

    Moved from 7th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  6. 6.Nissin

    3%

    Moved from 5th to 6th. 2.2K estimated branded searches, -21.6% vs prior month. Share -0.7 points.

  7. 7.Fantastic

    2.2%

    Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  8. 8.Suimin

    2.2%

    Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  9. 9.Koka

    0.82%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.

Compare popularity between Samyang and its closest rivals

Every comparison with Samyang

8 comparisons

How has branded search demand for Samyang changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samyang in Australia rose from 19.7K to 23.5K.
  • Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia increased from 31% to 32.7%.
  • Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia peaked at 32.7% in September 2026 and was lowest at 26.3% in January 2026.
  • Across the 12 months ending September 2026, Samyang rose from 2nd to 1st among instant noodle brands in Australia.

How did search popularity change for Australia instant noodle brands in September 2026?

6 changes

  1. In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches.

  2. In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%.

  3. In September 2026, Nongshim gained share of searches among instant noodle brands in Australia, from 19.9% to 20.8%.

  4. In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%.

  5. In September 2026, Nissin lost share of searches among instant noodle brands in Australia, from 3.7% to 3%.

  6. Fantastic’s share of searches among instant noodle brands in Australia has lost ground for 3 months in a row, from 2.8% to 2.2% in September 2026.

How are Samyang’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Samyang’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buldak
  • samyang

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How the Brand Demand Index is measured

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