Brandwave

Samyang vs Suimin:Which is more popular?

In September 2026, Samyang had more branded searches than Suimin among instant noodle brands in Australia. Samyang had about 23,500 branded searches, while Suimin had 1,600. Samyang made up 32.7% of all instant noodle brand searches we track, and Suimin accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Samyang appeared in all four answers and Suimin in none.

Among instant noodle brands in Australia in September 2026

Who do people search for more?

Samyang, about 15 searches for every 1 for Suimin

Samyang 23.5K searchesSuimin 1.6K searches

Who does AI mention more?

Samyang, mentioned in every answer we collected

Samyang in 4 of 4Suimin in 0 of 4

Who does AI recommend more?

Samyang, the only one of the two named

Samyang first in 4Suimin never named

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Samyang appeared in all four answers. Suimin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nongshim1st
  2. Indomie2nd
  3. Samyang3rd
  4. MAMA4th
  5. Nissin5th
  6. Maggi–
  7. Fantastic–
  8. Suimin–
  9. Koka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about instant noodle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Samyang or Suimin more popular in search?

This chart shows how often people search Google for Samyang and Suimin by name. Each line represents a brand's share of searches for all nine instant noodle brands we track, month by month, from searches in Australia.

Samyang and Suimin among instant noodle brands in Australia, by month

Share of searches by month for Samyang, Suimin. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiMAMANissinFantasticSuiminKoka
Oct 202531%33.6%17.3%8%2.5%2.5%2.5%1.6%0.93%
Nov 202531.4%28.3%20.7%8.3%2.6%2.6%3.1%2.1%0.95%
Dec 202529%29.8%22.2%7.8%2.3%2.9%2.9%1.8%1.3%
Jan 202626.3%33%20.1%8.6%2.6%2.9%2.6%2.1%1.6%
Feb 202627.2%30.1%20.3%10.3%2.2%3.2%2.7%1.7%2.2%
Mar 202628.3%31.3%18.7%9.2%2.8%3.6%2.8%1.9%1.5%
Apr 202627.1%29.4%20.7%10.1%2.7%3.9%2.7%2.2%1.2%
May 202627%29.8%19.5%11.5%2.6%3.9%2.6%2.2%0.82%
Jun 202628.9%26.1%20.9%10.4%2.8%4.9%2.8%2.4%0.72%
Jul 202628.3%27.3%20.4%9.8%2.8%5.7%2.8%2.3%0.7%
Aug 202631.2%28.4%19.9%8.5%2.5%3.7%2.5%2.5%0.64%
Sep 202632.7%26%20.8%8.9%3.3%3%2.2%2.2%0.82%

How has the Samyang and Suimin comparison changed over the last 12 months?

3 findings
  • Samyang was ahead of Suimin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia moved from 31% to 32.7%, and its estimated monthly branded searches moved from 19.7K to 23.5K.
  • Across the 12 months ending September 2026, Suimin’s share of searches among instant noodle brands in Australia moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 1K to 1.6K.

How did search popularity change for Australia instant noodle brands in September 2026?

2 changes
  1. In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%.

  2. Estimated monthly branded searches for Suimin in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Samyang’s and Suimin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samyang

2 branded search terms

  • buldak
  • samyang

Suimin

1 branded search term

  • suimin noodles

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

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