Maggi vs Nongshim:Which is more popular?
In September 2026, Nongshim had more branded searches than Maggi among instant noodle brands in Australia. Nongshim had about 15,000 branded searches, while Maggi had 6,400. Nongshim made up 20.8% of all instant noodle brand searches we track, and Maggi accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Nongshim appeared in all four answers and Maggi in none.
Who do people search for more?
Nongshim, about 2 searches for every 1 for Maggi
Who does AI mention more?
Nongshim, mentioned in every answer we collected
Who does AI recommend more?
Nongshim, the only one of the two named
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nongshim appeared in all four answers. Maggi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about instant noodle brands
4 answers
Asked ChatGPT
“Which instant noodles should I buy in Australia?”
Asked ChatGPT
“What are the best instant noodle brands?”
Asked ChatGPT
“What are the best spicy instant noodles?”
Searched Google, AI Overview
“instant noodles”
Searched Google, AI Overview
“ramen noodles”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Maggi or Nongshim more popular in search?
This chart shows how often people search Google for Maggi and Nongshim by name. Each line represents a brand's share of searches for all nine instant noodle brands we track, month by month, from searches in Australia.
Share of searches by month for Nongshim, Maggi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | MAMA | Nissin | Fantastic | Suimin | Koka |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 33.6% | 17.3% | 8% | 2.5% | 2.5% | 2.5% | 1.6% | 0.93% |
| Nov 2025 | 31.4% | 28.3% | 20.7% | 8.3% | 2.6% | 2.6% | 3.1% | 2.1% | 0.95% |
| Dec 2025 | 29% | 29.8% | 22.2% | 7.8% | 2.3% | 2.9% | 2.9% | 1.8% | 1.3% |
| Jan 2026 | 26.3% | 33% | 20.1% | 8.6% | 2.6% | 2.9% | 2.6% | 2.1% | 1.6% |
| Feb 2026 | 27.2% | 30.1% | 20.3% | 10.3% | 2.2% | 3.2% | 2.7% | 1.7% | 2.2% |
| Mar 2026 | 28.3% | 31.3% | 18.7% | 9.2% | 2.8% | 3.6% | 2.8% | 1.9% | 1.5% |
| Apr 2026 | 27.1% | 29.4% | 20.7% | 10.1% | 2.7% | 3.9% | 2.7% | 2.2% | 1.2% |
| May 2026 | 27% | 29.8% | 19.5% | 11.5% | 2.6% | 3.9% | 2.6% | 2.2% | 0.82% |
| Jun 2026 | 28.9% | 26.1% | 20.9% | 10.4% | 2.8% | 4.9% | 2.8% | 2.4% | 0.72% |
| Jul 2026 | 28.3% | 27.3% | 20.4% | 9.8% | 2.8% | 5.7% | 2.8% | 2.3% | 0.7% |
| Aug 2026 | 31.2% | 28.4% | 19.9% | 8.5% | 2.5% | 3.7% | 2.5% | 2.5% | 0.64% |
| Sep 2026 | 32.7% | 26% | 20.8% | 8.9% | 3.3% | 3% | 2.2% | 2.2% | 0.82% |
How has the Maggi and Nongshim comparison changed over the last 12 months?
3 findings
- Nongshim was ahead of Maggi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia moved from 8% to 8.9%, and its estimated monthly branded searches moved from 5.1K to 6.4K.
- Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in Australia moved from 17.3% to 20.8%, and its estimated monthly branded searches moved from 11K to 15K.
How did search popularity change for Australia instant noodle brands in September 2026?
2 changes
In September 2026, Nongshim gained share of searches among instant noodle brands in Australia, from 19.9% to 20.8%.
Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Maggi’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among instant noodle brands
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