Gaming peripheral brands in Australia:Which are most popular?

Name: Gaming peripheral brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Keychron was the most searched gaming peripheral brand in Australia, accounting for 26.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Razer showed up in every answer. Logitech was recommended most often, coming first in four out of five responses.

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Razer appeared every time. Logitech was recommended most often, coming first in four out of five answers. Razer was second, and HyperX was third. Keychron, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Razer	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Logitech	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
SteelSeries	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
HyperX	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Corsair	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Keychron	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Turtle Beach	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Asked ChatGPT
“Which gaming mouse should I buy?”
1. 1Logitech
2. 2Razer
Asked ChatGPT
“What are the best gaming peripheral brands?”
1. 1Logitech
2. 2Razer
3. 3SteelSeries
4. 4HyperX
5. 5Corsair
Asked ChatGPT
“What's the best gaming headset for the money?”
1. 1HyperX
2. 2Razer
Searched Google, AI Overview
“gaming mouse”
1. 1Logitech
2. 2Razer
Searched Google, AI Overview
“gaming keyboard”
1. 1Logitech
2. 2SteelSeries
3. 3Razer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which gaming peripheral brands do people search for most?

This chart shows how often people search Google for each gaming peripheral brand by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in Australia.

Share of searches among gaming peripheral brands in Australia, by month

Month	Keychron	Razer	SteelSeries	Turtle Beach	HyperX	Logitech	Corsair
Oct 2025	28.3%	23.1%	18.9%	10.3%	6.9%	7.1%	5.3%
Nov 2025	25.6%	25.6%	17.1%	9.3%	7.6%	9%	5.9%
Dec 2025	25.7%	25.7%	17.2%	9.4%	7.7%	8.3%	5.9%
Jan 2026	21.9%	26.8%	21.9%	9.8%	6.5%	7.2%	5.9%
Feb 2026	26.7%	26.7%	17.9%	8%	6.4%	8.2%	6.1%
Mar 2026	29.7%	24.3%	16.3%	8.8%	7.2%	8%	5.6%
Apr 2026	26%	26%	17.4%	9.4%	7.7%	7.9%	5.6%
May 2026	29.4%	24.1%	16.1%	8.8%	7.2%	8.9%	5.5%
Jun 2026	28.4%	23.2%	19%	8.4%	6.9%	7.7%	6.5%
Jul 2026	29.2%	23.9%	16%	10.7%	7.1%	7.3%	5.7%
Aug 2026	29%	23.7%	15.9%	10.6%	7%	7.4%	6.4%
Sep 2026	26.8%	21.9%	17.9%	11.9%	8%	7.7%	5.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Keychron	26.8%	12.1K	-18.2%	-2.2 points
2, held 2nd	Razer	21.9%	9.9K	-18.2%	-1.8 points
3, held 3rd	SteelSeries	17.9%	8.1K	0%	+2.1 points
4, held 4th	Turtle Beach	11.9%	5.4K	0%	+1.4 points
5, moved from 6th to 5th	HyperX	8%	3.6K	0%	+0.9 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Logitech	7.7%	3.5K	-7.9%	+0.3 pointsmoved from 5th to 6th
7, held 7th	Corsair	5.8%	2.6K	-20.1%	-0.6 points

1.Keychron
26.8%
Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
2.Razer
21.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.SteelSeries
17.9%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +2.1 points.
4.Turtle Beach
11.9%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.HyperX
8%
Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.Logitech
7.7%
Moved from 5th to 6th. 3.5K estimated branded searches, -7.9% vs prior month. Share +0.3 points.
7.Corsair
5.8%
Held 7th. 2.6K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

Which brand is most popular in search among gaming peripheral brands in Australia?

7 brands

In September 2026, Keychron was the most searched among gaming peripheral brands in Australia, with an estimated 12.1K branded searches, 26.8% of all searches for the seven we track. Razer is in 2nd place, 4.9 percentage points behind at 21.9%.

Australia gaming peripheral brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Keychron	28.3% → 26.8%	29.7%Mar 2026	21.9%Jan 2026	1st
Razer	23.1% → 21.9%	26.8%Jan 2026	21.9%Sep 2026	2nd
SteelSeries	18.9% → 17.9%	21.9%Jan 2026	15.9%Aug 2026	3rd
Turtle Beach	10.3% → 11.9%	11.9%Sep 2026	8%Feb 2026	4th
HyperX	6.9% → 8%	8%Sep 2026	6.4%Feb 2026	6th → 5th
Logitech	7.1% → 7.7%	9%Nov 2025	7.1%Oct 2025	5th → 6th
Corsair	5.3% → 5.8%	6.5%Jun 2026	5.3%Oct 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in Australia decreased from 28.3% to 26.8%.
Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia decreased from 23.1% to 21.9%.
Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia decreased from 18.9% to 17.9%.
Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia increased from 10.3% to 11.9%.
Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in Australia increased from 6.9% to 8%.
Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia increased from 7.1% to 7.7%.
Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in Australia peaked at 29.7% in March 2026 and was lowest at 21.9% in January 2026.
Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia peaked at 26.8% in January 2026 and was lowest at 21.9% in September 2026.
Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia peaked at 21.9% in January 2026 and was lowest at 15.9% in August 2026.
Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia peaked at 11.9% in September 2026 and was lowest at 8% in February 2026.
Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in Australia peaked at 8% in September 2026 and was lowest at 6.4% in February 2026.
Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia peaked at 9% in November 2025 and was lowest at 7.1% in October 2025.
Across the 12 months ending September 2026, Corsair’s share of searches among gaming peripheral brands in Australia peaked at 6.5% in June 2026 and was lowest at 5.3% in October 2025.
Across the 12 months ending September 2026, HyperX rose from 6th to 5th among gaming peripheral brands in Australia.
Across the 12 months ending September 2026, Logitech fell from 5th to 6th among gaming peripheral brands in Australia.
Across the 12 months ending September 2026, Corsair held steady: its share of searches among gaming peripheral brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia gaming peripheral brands in September 2026?

6 changes

In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.
In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.
In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%.
In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%.
In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%.
In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%.

How are branded searches counted for gaming peripheral brands?

9 search terms

Each brand's share of searches among gaming peripheral brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.