HyperX vs Turtle Beach:Which is more popular?
In September 2026, Turtle Beach had more branded searches than HyperX among gaming peripheral brands in Australia. Turtle Beach had about 5,400 branded searches, while HyperX had 3,600. Turtle Beach made up 11.9% of all gaming peripheral brand searches we track, and HyperX accounted for 8%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, HyperX appeared in two of the five answers and Turtle Beach in none.
Who do people search for more?
Turtle Beach, about 50% more searches than HyperX
Who does AI mention more?
HyperX, mentioned in 2 of 5 answers, Turtle Beach in 0
Who does AI recommend more?
HyperX, the only one of the two named
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Top gaming peripheral brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HyperX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turtle Beach did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Logitech1st
Razer2nd- HyperX3rd
SteelSeries4th
Corsair5th
Keychron–- Turtle Beach–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming peripheral brands
5 answers
Asked ChatGPT
“Which gaming mouse should I buy?”
Asked ChatGPT
“What are the best gaming peripheral brands?”
Asked ChatGPT
“What's the best gaming headset for the money?”
Searched Google, AI Overview
“gaming mouse”
Searched Google, AI Overview
“gaming keyboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is HyperX or Turtle Beach more popular in search?
This chart shows how often people search Google for HyperX and Turtle Beach by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in Australia.
Share of searches by month for Turtle Beach, HyperX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Razer | SteelSeries | Turtle Beach | HyperX | Logitech | Corsair |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 18.9% | 10.3% | 6.9% | 7.1% | 5.3% |
| Nov 2025 | 25.6% | 25.6% | 17.1% | 9.3% | 7.6% | 9% | 5.9% |
| Dec 2025 | 25.7% | 25.7% | 17.2% | 9.4% | 7.7% | 8.3% | 5.9% |
| Jan 2026 | 21.9% | 26.8% | 21.9% | 9.8% | 6.5% | 7.2% | 5.9% |
| Feb 2026 | 26.7% | 26.7% | 17.9% | 8% | 6.4% | 8.2% | 6.1% |
| Mar 2026 | 29.7% | 24.3% | 16.3% | 8.8% | 7.2% | 8% | 5.6% |
| Apr 2026 | 26% | 26% | 17.4% | 9.4% | 7.7% | 7.9% | 5.6% |
| May 2026 | 29.4% | 24.1% | 16.1% | 8.8% | 7.2% | 8.9% | 5.5% |
| Jun 2026 | 28.4% | 23.2% | 19% | 8.4% | 6.9% | 7.7% | 6.5% |
| Jul 2026 | 29.2% | 23.9% | 16% | 10.7% | 7.1% | 7.3% | 5.7% |
| Aug 2026 | 29% | 23.7% | 15.9% | 10.6% | 7% | 7.4% | 6.4% |
| Sep 2026 | 26.8% | 21.9% | 17.9% | 11.9% | 8% | 7.7% | 5.8% |
How has the HyperX and Turtle Beach comparison changed over the last 12 months?
3 findings
- Turtle Beach was ahead of HyperX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in Australia moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia moved from 10.3% to 11.9%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia gaming peripheral brands in September 2026?
2 changes
In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.
In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HyperX’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HyperX
1 branded search term
- hyperx
Turtle Beach
1 branded search term
- turtle beach
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