Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 11,200 times in Australia, an 18.2% decrease from the previous year. These searches made up 21.9% of all Australia gaming peripheral brand searches, placing Razer second out of seven brands. When we asked both ChatGPT and Google AI Overviews about gaming peripheral brands, Razer appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Razer is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. KeychronShare of searches 26.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RazerShare of searches 21.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SteelSeriesShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Turtle BeachShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HyperXShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer appeared in all five answers. Razer is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Corsair5th
  6. Keychron–
  7. Turtle Beach–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which gaming peripheral brands compete with Razer?

Razer against gaming peripheral brands in Australia, by month

Share of searches by month for Keychron, Razer, SteelSeries, Turtle Beach, HyperX, Logitech, Corsair. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronRazerSteelSeriesTurtle BeachHyperXLogitechCorsair
Oct 202528.3%23.1%18.9%10.3%6.9%7.1%5.3%
Nov 202525.6%25.6%17.1%9.3%7.6%9%5.9%
Dec 202525.7%25.7%17.2%9.4%7.7%8.3%5.9%
Jan 202621.9%26.8%21.9%9.8%6.5%7.2%5.9%
Feb 202626.7%26.7%17.9%8%6.4%8.2%6.1%
Mar 202629.7%24.3%16.3%8.8%7.2%8%5.6%
Apr 202626%26%17.4%9.4%7.7%7.9%5.6%
May 202629.4%24.1%16.1%8.8%7.2%8.9%5.5%
Jun 202628.4%23.2%19%8.4%6.9%7.7%6.5%
Jul 202629.2%23.9%16%10.7%7.1%7.3%5.7%
Aug 202629%23.7%15.9%10.6%7%7.4%6.4%
Sep 202626.8%21.9%17.9%11.9%8%7.7%5.8%

  1. 1.Keychron

    26.8%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Razer

    21.9%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.SteelSeries

    17.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Turtle Beach

    11.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.HyperX

    8%

    Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Logitech

    7.7%

    Moved from 5th to 6th. 3.5K estimated branded searches, -7.9% vs prior month. Share +0.3 points.

  7. 7.Corsair

    5.8%

    Held 7th. 2.6K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

Compare popularity between Razer and its closest rivals

Every comparison with Razer

14 comparisons

How has branded search demand for Razer changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer in Australia fell from 13.7K to 11.2K.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia decreased from 23.1% to 21.9%.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia peaked at 26.8% in January 2026 and was lowest at 21.9% in September 2026.

How did search popularity change for Australia gaming peripheral brands in September 2026?

6 changes

  1. In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.

  2. In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.

  3. In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%.

  4. In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%.

  5. In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%.

  6. In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%.

How are Razer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • razer
  • razer laptop

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Razer compete?

Razer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands9th of 90.77%Show ranking
Gaming peripheral brands2nd of 721.9%Shown above
Creator with pink hair and a pink jacket

Is Razer your brand?

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