Laptop brands in Australia:Which are most popular?

Name: Laptop brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple MacBook was the most searched laptop brand in Australia, accounting for 53.4% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Apple MacBook, Lenovo and ASUS showed up in every answer. Lenovo was recommended most often, coming first in one out of five responses.

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Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook, Lenovo and ASUS appeared every time. Lenovo was recommended most often, coming first in one out of five answers. Apple MacBook was second, and ASUS was third. MSI, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apple MacBook	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lenovo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ASUS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dell	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
HP	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Microsoft Surface	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Acer	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
MSI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Razer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Asked ChatGPT
“What's the best laptop brand in Australia?”
1. 1Lenovo
2. 2ASUS
3. 3Dell
4. 4Apple MacBook
Asked ChatGPT
“Which laptop should I buy for university?”
1. 1Apple MacBook
2. 2ASUS
3. 3Lenovo
Asked ChatGPT
“What's the best laptop for working from home?”
1. 1Apple MacBook
2. 2Lenovo
3. 3ASUS
Searched Google, AI Overview
“laptop”
1. 1Acer
2. 2Lenovo
3. 3ASUS
4. 4Microsoft Surface
5. 5Apple MacBook
Searched Google, AI Overview
“best laptop”
1. 1Apple MacBook
2. 2Lenovo
3. 3Dell
4. 4ASUS
5. 5HP

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which laptop brands do people search for most?

This chart shows how often people search Google for each laptop brand by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in Australia.

Share of searches among laptop brands in Australia, by month

Month	Apple MacBook	HP	Lenovo	Dell	Microsoft Surface	Acer	ASUS	MSI	Razer
Oct 2025	51.2%	12.6%	10.2%	10.2%	5.6%	3.1%	3.7%	2.5%	0.9%
Nov 2025	49.1%	14.8%	9.9%	9.9%	5.4%	3.6%	3.6%	2.9%	0.71%
Dec 2025	47.8%	14.3%	11.7%	9.6%	5.2%	3.5%	4.3%	2.8%	0.84%
Jan 2026	48.1%	14.4%	11.8%	9.6%	5.3%	3.5%	4.3%	2.3%	0.69%
Feb 2026	55%	11.1%	11.1%	9%	4.9%	2.7%	3.3%	2.2%	0.65%
Mar 2026	58.8%	9.7%	9.7%	7.9%	5.3%	2.4%	3.5%	1.9%	0.83%
Apr 2026	50.1%	12.2%	12.2%	10%	5.5%	3%	3.7%	2.4%	0.88%
May 2026	53%	13%	10.6%	8.7%	4.7%	3.2%	3.9%	2.1%	0.94%
Jun 2026	49.4%	12.1%	12.1%	9.9%	6.6%	2.9%	3.6%	2.4%	0.87%
Jul 2026	52.4%	12.9%	10.5%	8.6%	5.7%	3.1%	3.8%	2.1%	0.93%
Aug 2026	56%	11.3%	11.3%	7.5%	5%	2.8%	3.4%	1.8%	0.82%
Sep 2026	53.4%	13.1%	10.7%	8.7%	4.8%	3.2%	3.2%	2.1%	0.77%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple MacBook Apple	53.4%	90.5K	-17.7%	-2.6 points
2, held 2nd	HP	13.1%	22.2K	0%	+1.8 points
3, held 3rd	Lenovo	10.7%	18.1K	-18.5%	-0.6 points
4, held 4th	Dell	8.7%	14.8K	0%	+1.2 points
5, held 5th	Microsoft Surface Microsoft	4.8%	8.1K	-18.2%	-0.3 points
6, moved from 7th to 6th	Acer	3.2%	5.4K	0%	+0.4 pointsmoved from 7th to 6th
7, moved from 6th to 7th	ASUS	3.2%	5.4K	-18.2%	-0.2 pointsmoved from 6th to 7th
8, held 8th	MSI	2.1%	3.6K	0%	+0.3 points
9, held 9th	Razer	0.77%	1.3K	-18.8%	0 points

1.Apple MacBook
53.4%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.6 points.
2.HP
13.1%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Lenovo
10.7%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
4.Dell
8.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.Microsoft Surface
4.8%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.Acer
3.2%
Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.ASUS
3.2%
Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.MSI
2.1%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Razer
0.77%
Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Microsoft Surface and Razer sell other things too, so only their searches that name this product count here, like “surface laptop”.

Which brand is most popular in search among laptop brands in Australia?

9 brands

In September 2026, Apple MacBook was the most searched among laptop brands in Australia, with an estimated 90.5K branded searches, 53.4% of all searches for the nine we track. HP is in 2nd place, 40.3 percentage points behind at 13.1%.

Australia laptop brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple MacBook	51.2% → 53.4%	58.8%Mar 2026	47.8%Dec 2025	1st
HP	12.6% → 13.1%	14.8%Nov 2025	9.7%Mar 2026	2nd
Lenovo	10.2% → 10.7%	12.2%Apr 2026	9.7%Mar 2026	4th → 3rd
Dell	10.2% → 8.7%	10.2%Oct 2025	7.5%Aug 2026	3rd → 4th
Microsoft Surface	5.6% → 4.8%	6.6%Jun 2026	4.7%May 2026	5th
Acer	3.1% → 3.2%	3.6%Nov 2025	2.4%Mar 2026	7th → 6th
ASUS	3.7% → 3.2%	4.3%Jan 2026	3.2%Sep 2026	6th → 7th
MSI	2.5% → 2.1%	2.9%Nov 2025	1.8%Aug 2026	8th
Razer	0.9% → 0.77%	0.94%May 2026	0.65%Feb 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in Australia increased from 51.2% to 53.4%.
Across the 12 months ending September 2026, HP’s share of searches among laptop brands in Australia increased from 12.6% to 13.1%.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia decreased from 10.2% to 8.7%.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia decreased from 5.6% to 4.8%.
Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia decreased from 3.7% to 3.2%.
Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in Australia peaked at 58.8% in March 2026 and was lowest at 47.8% in December 2025.
Across the 12 months ending September 2026, HP’s share of searches among laptop brands in Australia peaked at 14.8% in November 2025 and was lowest at 9.7% in March 2026.
Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in Australia peaked at 12.2% in April 2026 and was lowest at 9.7% in March 2026.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia peaked at 10.2% in October 2025 and was lowest at 7.5% in August 2026.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia peaked at 6.6% in June 2026 and was lowest at 4.7% in May 2026.
Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in Australia peaked at 3.6% in November 2025 and was lowest at 2.4% in March 2026.
Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia peaked at 4.3% in January 2026 and was lowest at 3.2% in September 2026.
Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in Australia peaked at 2.9% in November 2025 and was lowest at 1.8% in August 2026.
Across the 12 months ending September 2026, Lenovo rose from 4th to 3rd among laptop brands in Australia.
Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in Australia.
Across the 12 months ending September 2026, Acer rose from 7th to 6th among laptop brands in Australia.
Across the 12 months ending September 2026, ASUS fell from 6th to 7th among laptop brands in Australia.
Across the 12 months ending September 2026, MSI and Razer held steady: their share of searches among laptop brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia laptop brands in September 2026?

8 changes

In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%.
In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%.
In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%.
In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%.
Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.
In September 2026, Acer rose from 7th to 6th among laptop brands in Australia.
In September 2026, ASUS fell from 6th to 7th among laptop brands in Australia.
Estimated monthly branded searches for Razer in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted for laptop brands?

9 search terms

Each brand's share of searches among laptop brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.