Keychron vs SteelSeries:Which is more popular?
In September 2026, Keychron had more branded searches than SteelSeries among gaming peripheral brands in Australia. Keychron had about 12,100 branded searches, while SteelSeries had 8,100. Keychron made up 26.8% of all gaming peripheral brand searches we track, and SteelSeries accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, SteelSeries appeared in two of the five answers and Keychron in none.
Who do people search for more?
Keychron, about 49% more searches than SteelSeries
Who does AI mention more?
SteelSeries, mentioned in 2 of 5 answers, Keychron in 0
Who does AI recommend more?
SteelSeries, the only one of the two named
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Top gaming peripheral brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Keychron did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Logitech1st
Razer2nd
HyperX3rd- SteelSeries4th
Corsair5th- Keychron–
Turtle Beach–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming peripheral brands
5 answers
Asked ChatGPT
“Which gaming mouse should I buy?”
Asked ChatGPT
“What are the best gaming peripheral brands?”
Asked ChatGPT
“What's the best gaming headset for the money?”
Searched Google, AI Overview
“gaming mouse”
Searched Google, AI Overview
“gaming keyboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Keychron or SteelSeries more popular in search?
This chart shows how often people search Google for Keychron and SteelSeries by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in Australia.
Share of searches by month for Keychron, SteelSeries. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Razer | SteelSeries | Turtle Beach | HyperX | Logitech | Corsair |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 18.9% | 10.3% | 6.9% | 7.1% | 5.3% |
| Nov 2025 | 25.6% | 25.6% | 17.1% | 9.3% | 7.6% | 9% | 5.9% |
| Dec 2025 | 25.7% | 25.7% | 17.2% | 9.4% | 7.7% | 8.3% | 5.9% |
| Jan 2026 | 21.9% | 26.8% | 21.9% | 9.8% | 6.5% | 7.2% | 5.9% |
| Feb 2026 | 26.7% | 26.7% | 17.9% | 8% | 6.4% | 8.2% | 6.1% |
| Mar 2026 | 29.7% | 24.3% | 16.3% | 8.8% | 7.2% | 8% | 5.6% |
| Apr 2026 | 26% | 26% | 17.4% | 9.4% | 7.7% | 7.9% | 5.6% |
| May 2026 | 29.4% | 24.1% | 16.1% | 8.8% | 7.2% | 8.9% | 5.5% |
| Jun 2026 | 28.4% | 23.2% | 19% | 8.4% | 6.9% | 7.7% | 6.5% |
| Jul 2026 | 29.2% | 23.9% | 16% | 10.7% | 7.1% | 7.3% | 5.7% |
| Aug 2026 | 29% | 23.7% | 15.9% | 10.6% | 7% | 7.4% | 6.4% |
| Sep 2026 | 26.8% | 21.9% | 17.9% | 11.9% | 8% | 7.7% | 5.8% |
How has the Keychron and SteelSeries comparison changed over the last 12 months?
3 findings
- Keychron was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in Australia moved from 28.3% to 26.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia moved from 18.9% to 17.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia gaming peripheral brands in September 2026?
2 changes
In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.
In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keychron’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keychron
1 branded search term
- keychron
SteelSeries
1 branded search term
- steelseries
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