Brandwave

LG vs Smeg:Which is more popular?

In September 2026, LG had more branded searches than Smeg among dishwasher brands in Australia. LG had about 5,400 branded searches, while Smeg had 4,400. LG made up 6.3% of all dishwasher brand searches we track, and Smeg accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, LG appeared in two of the five answers and Smeg in none.

Among dishwasher brands in Australia in September 2026

Who do people search for more?

LG, about 23% more searches than Smeg

LG 5.4K searchesSmeg 4.4K searches

Who does AI mention more?

LG, mentioned in 2 of 5 answers, Smeg in 0

LG in 2 of 5Smeg in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 2Smeg never named

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Westinghouse3rd
  4. LG4th
  5. Haier5th
  6. Fisher & Paykel6th
  7. ASKO–
  8. Smeg–
  9. Beko–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is LG or Smeg more popular in search?

This chart shows how often people search Google for LG and Smeg by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.

LG and Smeg among dishwasher brands in Australia, by month

Share of searches by month for LG, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleWestinghouseASKOFisher & PaykelLGSmegHaierBekoHisenseElectroluxEsattoSamsungEuromaid
Oct 202521.5%17.6%11.8%9.6%9.6%6.4%6.4%4.3%3.5%2.3%1.5%1.5%2.3%1.5%
Nov 202522.2%18.1%12.1%8.1%9.9%8.1%5.4%4.4%2.9%2.4%1.3%1.6%2.4%1.3%
Dec 202521.6%17.7%11.8%9.7%9.7%7.9%5.3%4.3%3.5%2.9%1.2%1.6%1.9%1.2%
Jan 202621.4%17.5%11.7%9.6%9.6%6.4%6.4%5.2%3.4%2.8%1.5%1.5%1.9%1.2%
Feb 202623.5%19.2%10.5%8.6%8.6%7%5.7%4.7%3.8%2.1%1.7%1.7%2.1%1.1%
Mar 202625.7%17.1%11.4%9.4%9.4%6.2%5.1%4.2%3.4%2.2%1.5%1.5%1.8%1.2%
Apr 202622.3%18.2%12.2%8.1%10%6.7%5.4%4.4%3.6%2.3%1.6%1.6%2.3%1.2%
May 202624.4%19.9%10.9%8.9%8.9%5.9%4.8%4%4%2.1%1.4%1.4%2.1%1.1%
Jun 202626.7%17.8%11.9%9.8%8%6.5%4.3%4.3%2.9%2.4%1.3%1.3%1.9%0.99%
Jul 202624.7%16.4%13.4%9%9%6%4.9%4.9%3.2%2.7%1.4%1.4%1.8%1.1%
Aug 202625.2%16.8%11.3%9.2%9.2%6.1%6.1%4.1%3.3%2.7%1.5%1.5%1.8%1.1%
Sep 202625.8%17.2%11.5%9.4%9.4%6.3%5.1%4.2%2.8%2.8%1.5%1.5%1.5%1%

How has the LG and Smeg comparison changed over the last 12 months?

3 findings
  • LG was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in Australia moved from 6.4% to 6.3%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia moved from 6.4% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for Australia dishwasher brands in September 2026?

1 change
  1. In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg dishwasher

Smeg

1 branded search term

  • smeg dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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