Haier vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Haier among dishwasher brands in Australia. Smeg had about 4,400 branded searches, while Haier had 3,600. Smeg made up 5.1% of all dishwasher brand searches we track, and Haier accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Haier appeared in one of the five answers and Smeg in none.
Follow Haier vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“What's the best dishwasher brand in Australia?”
Asked ChatGPT
“Which dishwasher should I buy in Australia?”
Asked ChatGPT
“Which dishwasher is the quietest?”
Searched Google, AI Overview
“best dishwasher”
Searched Google, AI Overview
“dishwasher”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Haier or Smeg more popular in search?
This chart shows how often people search Google for Haier and Smeg by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.
Share of searches by month for Smeg, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Westinghouse | ASKO | Fisher & Paykel | LG | Smeg | Haier | Beko | Hisense | Electrolux | Esatto | Samsung | Euromaid |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 17.6% | 11.8% | 9.6% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.5% | 1.5% | 2.3% | 1.5% |
| Nov 2025 | 22.2% | 18.1% | 12.1% | 8.1% | 9.9% | 8.1% | 5.4% | 4.4% | 2.9% | 2.4% | 1.3% | 1.6% | 2.4% | 1.3% |
| Dec 2025 | 21.6% | 17.7% | 11.8% | 9.7% | 9.7% | 7.9% | 5.3% | 4.3% | 3.5% | 2.9% | 1.2% | 1.6% | 1.9% | 1.2% |
| Jan 2026 | 21.4% | 17.5% | 11.7% | 9.6% | 9.6% | 6.4% | 6.4% | 5.2% | 3.4% | 2.8% | 1.5% | 1.5% | 1.9% | 1.2% |
| Feb 2026 | 23.5% | 19.2% | 10.5% | 8.6% | 8.6% | 7% | 5.7% | 4.7% | 3.8% | 2.1% | 1.7% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 25.7% | 17.1% | 11.4% | 9.4% | 9.4% | 6.2% | 5.1% | 4.2% | 3.4% | 2.2% | 1.5% | 1.5% | 1.8% | 1.2% |
| Apr 2026 | 22.3% | 18.2% | 12.2% | 8.1% | 10% | 6.7% | 5.4% | 4.4% | 3.6% | 2.3% | 1.6% | 1.6% | 2.3% | 1.2% |
| May 2026 | 24.4% | 19.9% | 10.9% | 8.9% | 8.9% | 5.9% | 4.8% | 4% | 4% | 2.1% | 1.4% | 1.4% | 2.1% | 1.1% |
| Jun 2026 | 26.7% | 17.8% | 11.9% | 9.8% | 8% | 6.5% | 4.3% | 4.3% | 2.9% | 2.4% | 1.3% | 1.3% | 1.9% | 0.99% |
| Jul 2026 | 24.7% | 16.4% | 13.4% | 9% | 9% | 6% | 4.9% | 4.9% | 3.2% | 2.7% | 1.4% | 1.4% | 1.8% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 11.3% | 9.2% | 9.2% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.5% | 1.5% | 1.8% | 1.1% |
| Sep 2026 | 25.8% | 17.2% | 11.5% | 9.4% | 9.4% | 6.3% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.5% | 1% |
How has the Haier and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among dishwasher brands in Australia moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia moved from 6.4% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia dishwasher brands in September 2026?
1 change
In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.