Fisher & Paykel vs Smeg:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Smeg among dishwasher brands in Australia. Fisher & Paykel had about 8,100 branded searches, while Smeg had 4,400. Fisher & Paykel made up 9.4% of all dishwasher brand searches we track, and Smeg accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Fisher & Paykel appeared in two of the five answers and Smeg in none.
Who do people search for more?
Fisher & Paykel, about 84% more searches than Smeg
Who does AI mention more?
Fisher & Paykel, mentioned in 2 of 5 answers, Smeg in 0
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
Follow Fisher & Paykel vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“What's the best dishwasher brand in Australia?”
Asked ChatGPT
“Which dishwasher should I buy in Australia?”
Asked ChatGPT
“Which dishwasher is the quietest?”
Searched Google, AI Overview
“best dishwasher”
Searched Google, AI Overview
“dishwasher”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fisher & Paykel or Smeg more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Smeg by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.
Share of searches by month for Fisher & Paykel, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Westinghouse | ASKO | Fisher & Paykel | LG | Smeg | Haier | Beko | Hisense | Electrolux | Esatto | Samsung | Euromaid |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 17.6% | 11.8% | 9.6% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.5% | 1.5% | 2.3% | 1.5% |
| Nov 2025 | 22.2% | 18.1% | 12.1% | 8.1% | 9.9% | 8.1% | 5.4% | 4.4% | 2.9% | 2.4% | 1.3% | 1.6% | 2.4% | 1.3% |
| Dec 2025 | 21.6% | 17.7% | 11.8% | 9.7% | 9.7% | 7.9% | 5.3% | 4.3% | 3.5% | 2.9% | 1.2% | 1.6% | 1.9% | 1.2% |
| Jan 2026 | 21.4% | 17.5% | 11.7% | 9.6% | 9.6% | 6.4% | 6.4% | 5.2% | 3.4% | 2.8% | 1.5% | 1.5% | 1.9% | 1.2% |
| Feb 2026 | 23.5% | 19.2% | 10.5% | 8.6% | 8.6% | 7% | 5.7% | 4.7% | 3.8% | 2.1% | 1.7% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 25.7% | 17.1% | 11.4% | 9.4% | 9.4% | 6.2% | 5.1% | 4.2% | 3.4% | 2.2% | 1.5% | 1.5% | 1.8% | 1.2% |
| Apr 2026 | 22.3% | 18.2% | 12.2% | 8.1% | 10% | 6.7% | 5.4% | 4.4% | 3.6% | 2.3% | 1.6% | 1.6% | 2.3% | 1.2% |
| May 2026 | 24.4% | 19.9% | 10.9% | 8.9% | 8.9% | 5.9% | 4.8% | 4% | 4% | 2.1% | 1.4% | 1.4% | 2.1% | 1.1% |
| Jun 2026 | 26.7% | 17.8% | 11.9% | 9.8% | 8% | 6.5% | 4.3% | 4.3% | 2.9% | 2.4% | 1.3% | 1.3% | 1.9% | 0.99% |
| Jul 2026 | 24.7% | 16.4% | 13.4% | 9% | 9% | 6% | 4.9% | 4.9% | 3.2% | 2.7% | 1.4% | 1.4% | 1.8% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 11.3% | 9.2% | 9.2% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.5% | 1.5% | 1.8% | 1.1% |
| Sep 2026 | 25.8% | 17.2% | 11.5% | 9.4% | 9.4% | 6.3% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.5% | 1% |
How has the Fisher & Paykel and Smeg comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia moved from 6.4% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia dishwasher brands in September 2026?
2 changes
In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%.
Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
1 branded search term
- fisher and paykel dishwasher
Smeg
1 branded search term
- smeg dishwasher
Other head-to-heads among dishwasher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.