Brandwave

Beko vs Electrolux:Which is more popular?

In September 2026, Beko had more branded searches than Electrolux among dishwasher brands in Australia. Beko had about 2,400 branded searches, while Electrolux had 1,300. Beko made up 2.8% of all dishwasher brand searches we track, and Electrolux accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, neither Beko nor Electrolux appeared in any of the five answers.

Among dishwasher brands in Australia in September 2026

Who do people search for more?

Beko, about 85% more searches than Electrolux

Beko 2.4K searchesElectrolux 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Beko in 0 of 5Electrolux in 0 of 5

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Beko nor Electrolux showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Westinghouse3rd
  4. LG4th
  5. Haier5th
  6. Fisher & Paykel6th
  7. ASKO–
  8. Smeg–
  9. Beko–
  10. +1 more
  11. Electrolux–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Beko or Electrolux more popular in search?

This chart shows how often people search Google for Beko and Electrolux by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.

Beko and Electrolux among dishwasher brands in Australia, by month

Share of searches by month for Beko, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleWestinghouseASKOFisher & PaykelLGSmegHaierBekoHisenseElectroluxEsattoSamsungEuromaid
Oct 202521.5%17.6%11.8%9.6%9.6%6.4%6.4%4.3%3.5%2.3%1.5%1.5%2.3%1.5%
Nov 202522.2%18.1%12.1%8.1%9.9%8.1%5.4%4.4%2.9%2.4%1.3%1.6%2.4%1.3%
Dec 202521.6%17.7%11.8%9.7%9.7%7.9%5.3%4.3%3.5%2.9%1.2%1.6%1.9%1.2%
Jan 202621.4%17.5%11.7%9.6%9.6%6.4%6.4%5.2%3.4%2.8%1.5%1.5%1.9%1.2%
Feb 202623.5%19.2%10.5%8.6%8.6%7%5.7%4.7%3.8%2.1%1.7%1.7%2.1%1.1%
Mar 202625.7%17.1%11.4%9.4%9.4%6.2%5.1%4.2%3.4%2.2%1.5%1.5%1.8%1.2%
Apr 202622.3%18.2%12.2%8.1%10%6.7%5.4%4.4%3.6%2.3%1.6%1.6%2.3%1.2%
May 202624.4%19.9%10.9%8.9%8.9%5.9%4.8%4%4%2.1%1.4%1.4%2.1%1.1%
Jun 202626.7%17.8%11.9%9.8%8%6.5%4.3%4.3%2.9%2.4%1.3%1.3%1.9%0.99%
Jul 202624.7%16.4%13.4%9%9%6%4.9%4.9%3.2%2.7%1.4%1.4%1.8%1.1%
Aug 202625.2%16.8%11.3%9.2%9.2%6.1%6.1%4.1%3.3%2.7%1.5%1.5%1.8%1.1%
Sep 202625.8%17.2%11.5%9.4%9.4%6.3%5.1%4.2%2.8%2.8%1.5%1.5%1.5%1%

How has the Beko and Electrolux comparison changed over the last 12 months?

3 findings
  • Beko was ahead of Electrolux in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in Australia moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among dishwasher brands in Australia held steady at 1.5%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for Australia dishwasher brands in September 2026?

2 changes
  1. In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%.

  2. In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko dishwasher

Electrolux

1 branded search term

  • electrolux dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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