Dermatologist skincare brands in Australia:Which are most popular?

Name: Dermatologist skincare brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, La Roche-Posay was the most searched dermatologist skincare brand in Australia, accounting for 49.4% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in two out of four responses that gave a list.

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Top dermatologist skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in two out of four answers that gave a list. La Roche-Posay was second, and Cetaphil was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
La Roche-Posay	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
CeraVe	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Cetaphil	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Avène	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Aveeno	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
QV Skincare	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bioderma	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dermal Therapy	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Eucerin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dermatologist skincare brands

5 answers

Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
1. 1La Roche-Posay
2. 2QV Skincare
3. 3CeraVe
4. 4Avène
5. 5Cetaphil
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
1. 1La Roche-Posay
2. 2CeraVe
3. 3Avène
4. 4Cetaphil
5. 5Eucerin
6. 6Bioderma
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
1. 1CeraVe
2. 2Cetaphil
3. 3Aveeno
Searched Google, AI Overview
“sensitive skin moisturiser”
1. 1Aveeno
2. 2La Roche-Posay

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which dermatologist skincare brands do people search for most?

This chart shows how often people search Google for each dermatologist skincare brand by name. Each line represents a brand's share of searches for all nine dermatologist skincare brands we track, month by month, from searches in Australia.

Share of searches among dermatologist skincare brands in Australia, by month

Month	La Roche-Posay	CeraVe	Cetaphil	QV Skincare	Avène	Bioderma	Aveeno	Dermal Therapy	Eucerin
Oct 2025	48.4%	17.7%	9.7%	6.5%	4.3%	3.5%	3.5%	3.5%	2.9%
Nov 2025	51.6%	19%	8.5%	5.7%	3.8%	3.1%	3.1%	3.1%	2.1%
Dec 2025	55.1%	16.6%	7.4%	6.1%	3.3%	3.3%	2.7%	3.3%	2.2%
Jan 2026	51.6%	19%	8.5%	5.7%	3.1%	3.8%	3.1%	3.1%	2.1%
Feb 2026	52.5%	19.2%	8.6%	5.7%	3.1%	3.1%	2.6%	3.1%	2.1%
Mar 2026	51.6%	18.9%	8.4%	5.6%	3.1%	3.8%	3.1%	3.1%	2.5%
Apr 2026	50.2%	18.4%	8.2%	6.7%	3.7%	3.7%	3%	3.7%	2.4%
May 2026	48%	21.5%	7.8%	6.4%	3.5%	3.5%	3.5%	3.5%	2.3%
Jun 2026	52.8%	19.5%	7.1%	5.8%	3.2%	3.2%	3.2%	3.2%	2.1%
Jul 2026	51.4%	15.5%	8.5%	8.5%	3.8%	3.8%	3.1%	3.1%	2.5%
Aug 2026	49.3%	18.2%	8.1%	8.1%	3.6%	3.6%	3%	3.6%	2.4%
Sep 2026	49.4%	18.2%	8.1%	8.1%	3.6%	3.6%	3%	3%	3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	La Roche-Posay	49.4%	110K	0%	+0.1 points
2, held 2nd	CeraVe	18.2%	40.5K	0%	0 points
3, held 3rd	Cetaphil	8.1%	18.1K	0%	0 points
4, held 4th	QV Skincare	8.1%	18.1K	0%	0 points
5, held 5th	Avène	3.6%	8.1K	0%	0 points
6, held 6th	Bioderma	3.6%	8.1K	0%	0 points
7, moved from 8th to 7th	Aveeno	3%	6.6K	0%	0 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Dermal Therapy	3%	6.6K	-18.5%	-0.7 pointsmoved from 7th to 8th
9, held 9th	Eucerin	3%	6.6K	+22.2%	+0.5 points

1.La Roche-Posay
49.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.CeraVe
18.2%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.Cetaphil
8.1%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.QV Skincare
8.1%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Avène
3.6%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Bioderma
3.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.Aveeno
3%
Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.Dermal Therapy
3%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
9.Eucerin
3%
Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

QV Skincare sells other things too, so only its searches that name this product count here, like “qv cream”.

Which brand is most popular in search among dermatologist skincare brands in Australia?

9 brands

In September 2026, La Roche-Posay was the most searched among dermatologist skincare brands in Australia, with an estimated 110K branded searches, 49.4% of all searches for the nine we track. CeraVe is in 2nd place, 31.2 percentage points behind at 18.2%.

Australia dermatologist skincare brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
La Roche-Posay	48.4% → 49.4%	55.1%Dec 2025	48%May 2026	1st
CeraVe	17.7% → 18.2%	21.5%May 2026	15.5%Jul 2026	2nd
Cetaphil	9.7% → 8.1%	9.7%Oct 2025	7.1%Jun 2026	3rd
QV Skincare	6.5% → 8.1%	8.5%Jul 2026	5.6%Mar 2026	4th
Avène	4.3% → 3.6%	4.3%Oct 2025	3.1%Mar 2026	5th
Bioderma	3.5% → 3.6%	3.8%Jan 2026	3.1%Nov 2025	7th → 6th
Aveeno	3.5% → 3%	3.5%Oct 2025	2.6%Feb 2026	6th → 7th
Dermal Therapy	3.5% → 3%	3.7%Apr 2026	3%Sep 2026	8th
Eucerin	2.9% → 3%	3%Sep 2026	2.1%Nov 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia increased from 48.4% to 49.4%.
Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia decreased from 9.7% to 8.1%.
Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia increased from 6.5% to 8.1%.
Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia decreased from 4.3% to 3.6%.
Across the 12 months ending September 2026, Aveeno’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%.
Across the 12 months ending September 2026, Dermal Therapy’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%.
Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia peaked at 55.1% in December 2025 and was lowest at 48% in May 2026.
Across the 12 months ending September 2026, CeraVe’s share of searches among dermatologist skincare brands in Australia peaked at 21.5% in May 2026 and was lowest at 15.5% in July 2026.
Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia peaked at 9.7% in October 2025 and was lowest at 7.1% in June 2026.
Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026.
Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia peaked at 4.3% in October 2025 and was lowest at 3.1% in March 2026.
Across the 12 months ending September 2026, Bioderma rose from 7th to 6th among dermatologist skincare brands in Australia.
Across the 12 months ending September 2026, Aveeno fell from 6th to 7th among dermatologist skincare brands in Australia.
Across the 12 months ending September 2026, CeraVe and Eucerin held steady: their share of searches among dermatologist skincare brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia dermatologist skincare brands in September 2026?

7 changes

In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%.
In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%.
In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia.
Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for La Roche-Posay in Australia rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

How are branded searches counted for dermatologist skincare brands?

9 search terms

Each brand's share of searches among dermatologist skincare brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.