How popular isCeraVe?
In September 2026, people searched for CeraVe by name about 40,500 times in Australia, a 22.4% increase from the previous year. These searches made up 18.2% of all Australia dermatologist skincare brand searches, placing CeraVe second out of nine brands. When we asked both ChatGPT and Google AI Overviews about dermatologist skincare brands, CeraVe appeared in four of the five answers and was the most recommended of the nine.
CeraVe is the second most searched of 9 competitors and the most recommended in AI answers.
La Roche-PosayShare of searches 49.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CeraVeShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
CetaphilShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
QV SkincareShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- AvèneShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top dermatologist skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
- La Roche-Posay2nd
- Cetaphil3rd
- Avène4th
- QV Skincare5th
Aveeno6th
Dermal Therapy6th
Eucerin6th
Bioderma9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dermatologist skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
Searched Google, AI Overview
“sensitive skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which dermatologist skincare brands compete with CeraVe?
Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, QV Skincare, Avène, Bioderma, Aveeno, Dermal Therapy, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | QV Skincare | Avène | Bioderma | Aveeno | Dermal Therapy | Eucerin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 17.7% | 9.7% | 6.5% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% |
| Nov 2025 | 51.6% | 19% | 8.5% | 5.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.1% |
| Dec 2025 | 55.1% | 16.6% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 3.3% | 2.2% |
| Jan 2026 | 51.6% | 19% | 8.5% | 5.7% | 3.1% | 3.8% | 3.1% | 3.1% | 2.1% |
| Feb 2026 | 52.5% | 19.2% | 8.6% | 5.7% | 3.1% | 3.1% | 2.6% | 3.1% | 2.1% |
| Mar 2026 | 51.6% | 18.9% | 8.4% | 5.6% | 3.1% | 3.8% | 3.1% | 3.1% | 2.5% |
| Apr 2026 | 50.2% | 18.4% | 8.2% | 6.7% | 3.7% | 3.7% | 3% | 3.7% | 2.4% |
| May 2026 | 48% | 21.5% | 7.8% | 6.4% | 3.5% | 3.5% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 52.8% | 19.5% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 51.4% | 15.5% | 8.5% | 8.5% | 3.8% | 3.8% | 3.1% | 3.1% | 2.5% |
| Aug 2026 | 49.3% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3.6% | 2.4% |
| Sep 2026 | 49.4% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 110K | 0% | +0.1 points | |
| 2, held 2nd | 18.2% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 8.1% | 18.1K | 0% | 0 points | |
| 4, held 4th | 8.1% | 18.1K | 0% | 0 points | |
| 5, held 5th | 3.6% | 8.1K | 0% | 0 points | |
| 6, held 6th | 3.6% | 8.1K | 0% | 0 points | |
| 7, moved from 8th to 7th | 3% | 6.6K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3% | 6.6K | -18.5% | -0.7 pointsmoved from 7th to 8th | |
| 9, held 9th | 3% | 6.6K | +22.2% | +0.5 points |
49.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
CeraVe18.2%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Cetaphil8.1%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.1%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Avène
3.6%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bioderma3.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Aveeno3%
Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
9.
Eucerin3%
Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
QV Skincare sells other things too, so only its searches that name this product count here, like “qv cream”.
Compare popularity between CeraVe and its closest rivals
Every comparison with CeraVe
8 comparisons
How has branded search demand for CeraVe changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe in Australia rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, CeraVe’s share of searches among dermatologist skincare brands in Australia peaked at 21.5% in May 2026 and was lowest at 15.5% in July 2026.
How did search popularity change for Australia dermatologist skincare brands in September 2026?
6 changes
In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%.
In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%.
In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia.
Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are CeraVe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cerave
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Is CeraVe your brand?
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