Brandwave

How popular isAveeno?

In September 2026, people searched for Aveeno by name about 6,600 times in Australia, about the same as the previous year. These searches made up 3% of all Australia dermatologist skincare brand searches, placing Aveeno seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about dermatologist skincare brands, Aveeno appeared in two of the five answers and was the joint sixth most recommended of the nine.

Search and AI answers in September 2026

Aveeno is the seventh most searched of 9 competitors and the joint sixth most recommended in AI answers.

  1. La Roche-PosayShare of searches 49.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. QV SkincareShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. AveenoShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+4 more

Aveeno website (opens in a new tab)

Follow Aveeno and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top dermatologist skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Aveeno is the joint sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Avène4th
  5. QV Skincare5th
  6. Aveeno6th
  7. Dermal Therapy6th
  8. Eucerin6th
  9. Bioderma9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dermatologist skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which dermatologist skincare brands compete with Aveeno?

Aveeno against dermatologist skincare brands in Australia, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, QV Skincare, Avène, Bioderma, Aveeno, Dermal Therapy, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilQV SkincareAvèneBiodermaAveenoDermal TherapyEucerin
Oct 202548.4%17.7%9.7%6.5%4.3%3.5%3.5%3.5%2.9%
Nov 202551.6%19%8.5%5.7%3.8%3.1%3.1%3.1%2.1%
Dec 202555.1%16.6%7.4%6.1%3.3%3.3%2.7%3.3%2.2%
Jan 202651.6%19%8.5%5.7%3.1%3.8%3.1%3.1%2.1%
Feb 202652.5%19.2%8.6%5.7%3.1%3.1%2.6%3.1%2.1%
Mar 202651.6%18.9%8.4%5.6%3.1%3.8%3.1%3.1%2.5%
Apr 202650.2%18.4%8.2%6.7%3.7%3.7%3%3.7%2.4%
May 202648%21.5%7.8%6.4%3.5%3.5%3.5%3.5%2.3%
Jun 202652.8%19.5%7.1%5.8%3.2%3.2%3.2%3.2%2.1%
Jul 202651.4%15.5%8.5%8.5%3.8%3.8%3.1%3.1%2.5%
Aug 202649.3%18.2%8.1%8.1%3.6%3.6%3%3.6%2.4%
Sep 202649.4%18.2%8.1%8.1%3.6%3.6%3%3%3%

  1. 1.La Roche-Posay

    49.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.CeraVe

    18.2%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cetaphil

    8.1%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.QV Skincare

    8.1%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Avène

    3.6%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bioderma

    3.6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Aveeno

    3%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dermal Therapy

    3%

    Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  9. 9.Eucerin

    3%

    Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

QV Skincare sells other things too, so only its searches that name this product count here, like “qv cream”.

Compare popularity between Aveeno and its closest rivals

Every comparison with Aveeno

8 comparisons

How has branded search demand for Aveeno changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno in Australia held steady at 6.6K.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%.
  • Across the 12 months ending September 2026, Aveeno fell from 6th to 7th among dermatologist skincare brands in Australia.

How did search popularity change for Australia dermatologist skincare brands in September 2026?

6 changes

  1. In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%.

  2. In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%.

  3. In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia.

  4. Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  6. Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are Aveeno’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aveeno

Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Aveeno your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free