Aveeno vs Avène:Which is more popular?
In September 2026, Avène had more branded searches than Aveeno among dermatologist skincare brands in Australia. Avène had about 8,100 branded searches, while Aveeno had 6,600. Avène made up 3.6% of all dermatologist skincare brand searches we track, and Aveeno accounted for 3%. When we asked ChatGPT and Google AI Overviews about dermatologist skincare brands, Aveeno and Avène each appeared in two of the five answers. Avène was mentioned before Aveeno in two out of three answers that named either.
Who do people search for more?
Avène, about 23% more searches than Aveeno
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Avène, named ahead of Aveeno in 2 of 3 answers
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Top dermatologist skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avène was listed before Aveeno in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
Cetaphil3rd- Avène4th
QV Skincare5th
Aveeno6th
Dermal Therapy6th
Eucerin6th
Bioderma9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dermatologist skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
Searched Google, AI Overview
“sensitive skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Aveeno or Avène more popular in search?
This chart shows how often people search Google for Aveeno and Avène by name. Each line represents a brand's share of searches for all nine dermatologist skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Avène, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | QV Skincare | Avène | Bioderma | Aveeno | Dermal Therapy | Eucerin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 17.7% | 9.7% | 6.5% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% |
| Nov 2025 | 51.6% | 19% | 8.5% | 5.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.1% |
| Dec 2025 | 55.1% | 16.6% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 3.3% | 2.2% |
| Jan 2026 | 51.6% | 19% | 8.5% | 5.7% | 3.1% | 3.8% | 3.1% | 3.1% | 2.1% |
| Feb 2026 | 52.5% | 19.2% | 8.6% | 5.7% | 3.1% | 3.1% | 2.6% | 3.1% | 2.1% |
| Mar 2026 | 51.6% | 18.9% | 8.4% | 5.6% | 3.1% | 3.8% | 3.1% | 3.1% | 2.5% |
| Apr 2026 | 50.2% | 18.4% | 8.2% | 6.7% | 3.7% | 3.7% | 3% | 3.7% | 2.4% |
| May 2026 | 48% | 21.5% | 7.8% | 6.4% | 3.5% | 3.5% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 52.8% | 19.5% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 51.4% | 15.5% | 8.5% | 8.5% | 3.8% | 3.8% | 3.1% | 3.1% | 2.5% |
| Aug 2026 | 49.3% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3.6% | 2.4% |
| Sep 2026 | 49.4% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3% | 3% |
How has the Aveeno and Avène comparison changed over the last 12 months?
3 findings
- Avène was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among dermatologist skincare brands in Australia moved from 3.5% to 3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia moved from 4.3% to 3.6%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia dermatologist skincare brands in September 2026?
1 change
In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Avène’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dermatologist skincare brands
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