Cetaphil vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Cetaphil among dermatologist skincare brands in Australia. La Roche-Posay had about 110,000 branded searches, while Cetaphil had 18,100. La Roche-Posay made up 49.4% of all dermatologist skincare brand searches we track, and Cetaphil accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about dermatologist skincare brands, La Roche-Posay appeared in four of the five answers and Cetaphil in three. La Roche-Posay was mentioned before Cetaphil in three out of four answers.
Who do people search for more?
La Roche-Posay, about 6 searches for every 1 for Cetaphil
Who does AI mention more?
La Roche-Posay, mentioned in 4 of 5 answers, Cetaphil in 3
Who does AI recommend more?
La Roche-Posay, named ahead of Cetaphil in 3 of 4 answers
Follow Cetaphil vs La Roche-Posay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dermatologist skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was listed before Cetaphil in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
Cetaphil3rd- Avène4th
QV Skincare5th
Aveeno6th
Dermal Therapy6th
Eucerin6th
Bioderma9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dermatologist skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
Searched Google, AI Overview
“sensitive skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cetaphil or La Roche-Posay more popular in search?
This chart shows how often people search Google for Cetaphil and La Roche-Posay by name. Each line represents a brand's share of searches for all nine dermatologist skincare brands we track, month by month, from searches in Australia.
Share of searches by month for La Roche-Posay, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | QV Skincare | Avène | Bioderma | Aveeno | Dermal Therapy | Eucerin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 17.7% | 9.7% | 6.5% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% |
| Nov 2025 | 51.6% | 19% | 8.5% | 5.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.1% |
| Dec 2025 | 55.1% | 16.6% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 3.3% | 2.2% |
| Jan 2026 | 51.6% | 19% | 8.5% | 5.7% | 3.1% | 3.8% | 3.1% | 3.1% | 2.1% |
| Feb 2026 | 52.5% | 19.2% | 8.6% | 5.7% | 3.1% | 3.1% | 2.6% | 3.1% | 2.1% |
| Mar 2026 | 51.6% | 18.9% | 8.4% | 5.6% | 3.1% | 3.8% | 3.1% | 3.1% | 2.5% |
| Apr 2026 | 50.2% | 18.4% | 8.2% | 6.7% | 3.7% | 3.7% | 3% | 3.7% | 2.4% |
| May 2026 | 48% | 21.5% | 7.8% | 6.4% | 3.5% | 3.5% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 52.8% | 19.5% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 51.4% | 15.5% | 8.5% | 8.5% | 3.8% | 3.8% | 3.1% | 3.1% | 2.5% |
| Aug 2026 | 49.3% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3.6% | 2.4% |
| Sep 2026 | 49.4% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3% | 3% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia moved from 9.7% to 8.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia moved from 48.4% to 49.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for Australia dermatologist skincare brands in September 2026?
1 change
Estimated monthly branded searches for La Roche-Posay in Australia rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
1 branded search term
- cetaphil
La Roche-Posay
1 branded search term
- la roche posay
Other head-to-heads among dermatologist skincare brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.