Kellogg's vs Weet-Bix:Which is more popular?
In September 2026, Weet-Bix had more branded searches than Kellogg's among cereal brands in Australia. Weet-Bix had about 33,100 branded searches, while Kellogg's had 1,900. Weet-Bix made up 62.8% of all cereal brand searches we track, and Kellogg's accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about cereal brands, Kellogg's and Weet-Bix each appeared in four of the five answers. Weet-Bix was mentioned before Kellogg's in three out of four answers.
Who do people search for more?
Weet-Bix, about 17 searches for every 1 for Kellogg's
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Weet-Bix, named ahead of Kellogg's in 3 of 4 answers
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kellogg's and Weet-Bix were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Weet-Bix was listed before Kellogg's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
Kellogg's2nd
Uncle Tobys3rd
Carman's4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Uncle Tobys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cereal brands
5 answers
Asked ChatGPT
“What's the healthiest breakfast cereal brand in Australia?”
Asked ChatGPT
“Which cereal brand is best for kids?”
Asked ChatGPT
“What's a good high fibre cereal or muesli?”
Searched Google, AI Overview
“cereal”
Searched Google, AI Overview
“best cereal”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kellogg's or Weet-Bix more popular in search?
This chart shows how often people search Google for Kellogg's and Weet-Bix by name. Each line represents a brand's share of searches for all four cereal brands we track, month by month, from searches in Australia.
Share of searches by month for Weet-Bix, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Uncle Tobys | Carman's | Kellogg's |
|---|---|---|---|---|
| Oct 2025 | 69.5% | 23.1% | 4% | 3.4% |
| Nov 2025 | 71.2% | 21.9% | 3.4% | 3.4% |
| Dec 2025 | 70.8% | 21.7% | 4.2% | 3.4% |
| Jan 2026 | 73.6% | 18.5% | 4.4% | 3.5% |
| Feb 2026 | 72.6% | 19.7% | 4.2% | 3.5% |
| Mar 2026 | 67.7% | 24.5% | 3.9% | 3.9% |
| Apr 2026 | 70% | 21.6% | 5.1% | 3.4% |
| May 2026 | 66.3% | 25.1% | 4.8% | 3.8% |
| Jun 2026 | 67.4% | 25.5% | 3.9% | 3.3% |
| Jul 2026 | 63.2% | 29.2% | 4.6% | 3.1% |
| Aug 2026 | 60.6% | 32.9% | 3.6% | 2.8% |
| Sep 2026 | 62.8% | 29% | 4.6% | 3.6% |
How has the Kellogg's and Weet-Bix comparison changed over the last 12 months?
3 findings
- Weet-Bix was ahead of Kellogg's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Weet-Bix’s share of searches among cereal brands in Australia moved from 69.5% to 62.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia cereal brands in September 2026?
2 changes
In September 2026, Weet-Bix gained share of searches among cereal brands in Australia, from 60.6% to 62.8%.
In September 2026, Kellogg's gained share of searches among cereal brands in Australia, from 2.8% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kellogg's’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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