Cereal brands in Australia:Which are most popular?
In September 2026, Weet-Bix was the most searched cereal brand in Australia, accounting for 62.8% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Weet-Bix and Kellogg's were mentioned most often, in four of the five answers. Weet-Bix was recommended most often, coming first in two out of four responses that gave a list.
Weet-BixShare of searches 62.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Uncle TobysShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Carman'sShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Kellogg'sShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cereal brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Weet-Bix and Kellogg's were mentioned most often, in four of the five answers. Weet-Bix was recommended most often, coming first in two out of four answers that gave a list. Kellogg's was second, and Uncle Tobys was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
- Kellogg's2nd
- Uncle Tobys3rd
- Carman's4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Uncle Tobys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cereal brands
5 answers
Asked ChatGPT
“What's the healthiest breakfast cereal brand in Australia?”
Asked ChatGPT
“Which cereal brand is best for kids?”
Asked ChatGPT
“What's a good high fibre cereal or muesli?”
Searched Google, AI Overview
“cereal”
Searched Google, AI Overview
“best cereal”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which cereal brands do people search for most?
This chart shows how often people search Google for each cereal brand by name. Each line represents a brand's share of searches for all four cereal brands we track, month by month, from searches in Australia.
Share of searches by month for Weet-Bix, Uncle Tobys, Carman's, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Uncle Tobys | Carman's | Kellogg's |
|---|---|---|---|---|
| Oct 2025 | 69.5% | 23.1% | 4% | 3.4% |
| Nov 2025 | 71.2% | 21.9% | 3.4% | 3.4% |
| Dec 2025 | 70.8% | 21.7% | 4.2% | 3.4% |
| Jan 2026 | 73.6% | 18.5% | 4.4% | 3.5% |
| Feb 2026 | 72.6% | 19.7% | 4.2% | 3.5% |
| Mar 2026 | 67.7% | 24.5% | 3.9% | 3.9% |
| Apr 2026 | 70% | 21.6% | 5.1% | 3.4% |
| May 2026 | 66.3% | 25.1% | 4.8% | 3.8% |
| Jun 2026 | 67.4% | 25.5% | 3.9% | 3.3% |
| Jul 2026 | 63.2% | 29.2% | 4.6% | 3.1% |
| Aug 2026 | 60.6% | 32.9% | 3.6% | 2.8% |
| Sep 2026 | 62.8% | 29% | 4.6% | 3.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 33.1K | -18.3% | +2.2 points | |
| 2, held 2nd | 29% | 15.3K | -30.5% | -3.9 points | |
| 3, held 3rd | 4.6% | 2.4K | 0% | +1 points | |
| 4, held 4th | 3.6% | 1.9K | 0% | +0.8 points |
1.
Weet-Bix62.8%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share +2.2 points.
29%
Held 2nd. 15.3K estimated branded searches, -30.5% vs prior month. Share -3.9 points.
3.
Carman's4.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.
3.6%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
Which brand is most popular in search among cereal brands in Australia?
4 brands
In September 2026, Weet-Bix was the most searched among cereal brands in Australia, with an estimated 33.1K branded searches, 62.8% of all searches for the four we track. Uncle Tobys is in 2nd place, 33.8 percentage points behind at 29%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Weet-Bix | 69.5% → 62.8% | 73.6%Jan 2026 | 60.6%Aug 2026 | 1st |
| Uncle Tobys | 23.1% → 29% | 32.9%Aug 2026 | 18.5%Jan 2026 | 2nd |
| Carman's | 4% → 4.6% | 5.1%Apr 2026 | 3.4%Nov 2025 | 3rd |
| Kellogg's | 3.4% → 3.6% | 3.9%Mar 2026 | 2.8%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Weet-Bix’s share of searches among cereal brands in Australia decreased from 69.5% to 62.8%.
- Across the 12 months ending September 2026, Uncle Tobys’ share of searches among cereal brands in Australia increased from 23.1% to 29%.
- Across the 12 months ending September 2026, Carman's’ share of searches among cereal brands in Australia increased from 4% to 4.6%.
- Across the 12 months ending September 2026, Weet-Bix’s share of searches among cereal brands in Australia peaked at 73.6% in January 2026 and was lowest at 60.6% in August 2026.
- Across the 12 months ending September 2026, Uncle Tobys’ share of searches among cereal brands in Australia peaked at 32.9% in August 2026 and was lowest at 18.5% in January 2026.
- Across the 12 months ending September 2026, Carman's’ share of searches among cereal brands in Australia peaked at 5.1% in April 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in Australia peaked at 3.9% in March 2026 and was lowest at 2.8% in August 2026.
- Across the 12 months ending September 2026, Kellogg's held steady: its share of searches among cereal brands in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia cereal brands in September 2026?
4 changes
In September 2026, Weet-Bix gained share of searches among cereal brands in Australia, from 60.6% to 62.8%.
In September 2026, Carman's gained share of searches among cereal brands in Australia, from 3.6% to 4.6%.
In September 2026, Kellogg's gained share of searches among cereal brands in Australia, from 2.8% to 3.6%.
In September 2026, Uncle Tobys lost share of searches among cereal brands in Australia, from 32.9% to 29%.
How are branded searches counted for cereal brands?
5 search terms
Each brand's share of searches among cereal brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Weet-Bix
1 branded search term
- weet-bix
Uncle Tobys
2 branded search terms
- uncle tobys
- uncle tobys oats
Carman's
1 branded search term
- carmans muesli
Kellogg's
1 branded search term
- kelloggs cereal
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