Carman's vs Kellogg's:Which is more popular?
In September 2026, Carman's had more branded searches than Kellogg's among cereal brands in Australia. Carman's had about 2,400 branded searches, while Kellogg's had 1,900. Carman's made up 4.6% of all cereal brand searches we track, and Kellogg's accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about cereal brands, Kellogg's appeared in four of the five answers and Carman's in one. Kellogg's was mentioned before Carman's in every answer.
Who do people search for more?
Carman's, about 26% more searches than Kellogg's
Who does AI mention more?
Kellogg's, mentioned in 4 of 5 answers, Carman's in 1
Who does AI recommend more?
Kellogg's, named ahead of Carman's in every answer
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kellogg's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Carman's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kellogg's was listed before Carman's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weet-Bix1st- Kellogg's2nd
Uncle Tobys3rd- Carman's4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Uncle Tobys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cereal brands
5 answers
Asked ChatGPT
“What's the healthiest breakfast cereal brand in Australia?”
Asked ChatGPT
“Which cereal brand is best for kids?”
Asked ChatGPT
“What's a good high fibre cereal or muesli?”
Searched Google, AI Overview
“cereal”
Searched Google, AI Overview
“best cereal”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Carman's or Kellogg's more popular in search?
This chart shows how often people search Google for Carman's and Kellogg's by name. Each line represents a brand's share of searches for all four cereal brands we track, month by month, from searches in Australia.
Share of searches by month for Carman's, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Uncle Tobys | Carman's | Kellogg's |
|---|---|---|---|---|
| Oct 2025 | 69.5% | 23.1% | 4% | 3.4% |
| Nov 2025 | 71.2% | 21.9% | 3.4% | 3.4% |
| Dec 2025 | 70.8% | 21.7% | 4.2% | 3.4% |
| Jan 2026 | 73.6% | 18.5% | 4.4% | 3.5% |
| Feb 2026 | 72.6% | 19.7% | 4.2% | 3.5% |
| Mar 2026 | 67.7% | 24.5% | 3.9% | 3.9% |
| Apr 2026 | 70% | 21.6% | 5.1% | 3.4% |
| May 2026 | 66.3% | 25.1% | 4.8% | 3.8% |
| Jun 2026 | 67.4% | 25.5% | 3.9% | 3.3% |
| Jul 2026 | 63.2% | 29.2% | 4.6% | 3.1% |
| Aug 2026 | 60.6% | 32.9% | 3.6% | 2.8% |
| Sep 2026 | 62.8% | 29% | 4.6% | 3.6% |
How has the Carman's and Kellogg's comparison changed over the last 12 months?
3 findings
- Carman's was ahead of Kellogg's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carman's’ share of searches among cereal brands in Australia moved from 4% to 4.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for Australia cereal brands in September 2026?
2 changes
In September 2026, Carman's gained share of searches among cereal brands in Australia, from 3.6% to 4.6%.
In September 2026, Kellogg's gained share of searches among cereal brands in Australia, from 2.8% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carman's’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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