How popular isKellogg's?
In September 2026, people searched for Kellogg's by name about 1,900 times in Australia, an 18.8% increase from the previous year. These searches made up 3.6% of all Australia cereal brand searches, placing Kellogg's fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cereal brands, Kellogg's appeared in four of the five answers and was the second most recommended of the four.
Kellogg's is the fourth most searched of 4 competitors and the second most recommended in AI answers.
Weet-BixShare of searches 62.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Uncle TobysShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Carman'sShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Kellogg'sShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kellogg's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kellogg's is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
- Kellogg's2nd
- Uncle Tobys3rd
- Carman's4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Uncle Tobys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cereal brands
5 answers
Asked ChatGPT
“What's the healthiest breakfast cereal brand in Australia?”
Asked ChatGPT
“Which cereal brand is best for kids?”
Asked ChatGPT
“What's a good high fibre cereal or muesli?”
Searched Google, AI Overview
“cereal”
Searched Google, AI Overview
“best cereal”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which cereal brands compete with Kellogg's?
Share of searches by month for Weet-Bix, Uncle Tobys, Carman's, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Uncle Tobys | Carman's | Kellogg's |
|---|---|---|---|---|
| Oct 2025 | 69.5% | 23.1% | 4% | 3.4% |
| Nov 2025 | 71.2% | 21.9% | 3.4% | 3.4% |
| Dec 2025 | 70.8% | 21.7% | 4.2% | 3.4% |
| Jan 2026 | 73.6% | 18.5% | 4.4% | 3.5% |
| Feb 2026 | 72.6% | 19.7% | 4.2% | 3.5% |
| Mar 2026 | 67.7% | 24.5% | 3.9% | 3.9% |
| Apr 2026 | 70% | 21.6% | 5.1% | 3.4% |
| May 2026 | 66.3% | 25.1% | 4.8% | 3.8% |
| Jun 2026 | 67.4% | 25.5% | 3.9% | 3.3% |
| Jul 2026 | 63.2% | 29.2% | 4.6% | 3.1% |
| Aug 2026 | 60.6% | 32.9% | 3.6% | 2.8% |
| Sep 2026 | 62.8% | 29% | 4.6% | 3.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 33.1K | -18.3% | +2.2 points | |
| 2, held 2nd | 29% | 15.3K | -30.5% | -3.9 points | |
| 3, held 3rd | 4.6% | 2.4K | 0% | +1 points | |
| 4, held 4th | 3.6% | 1.9K | 0% | +0.8 points |
1.
Weet-Bix62.8%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share +2.2 points.
29%
Held 2nd. 15.3K estimated branded searches, -30.5% vs prior month. Share -3.9 points.
3.
Carman's4.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.
3.6%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare popularity between Kellogg's and its closest rivals
Every comparison with Kellogg's
3 comparisons
How has branded search demand for Kellogg's changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kellogg's in Australia rose from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in Australia peaked at 3.9% in March 2026 and was lowest at 2.8% in August 2026.
How did search popularity change for Australia cereal brands in September 2026?
4 changes
In September 2026, Weet-Bix gained share of searches among cereal brands in Australia, from 60.6% to 62.8%.
In September 2026, Carman's gained share of searches among cereal brands in Australia, from 3.6% to 4.6%.
In September 2026, Kellogg's gained share of searches among cereal brands in Australia, from 2.8% to 3.6%.
In September 2026, Uncle Tobys lost share of searches among cereal brands in Australia, from 32.9% to 29%.
How are Kellogg's’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kelloggs cereal
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