Uncle Tobys vs Weet-Bix:Which is more popular?
In September 2026, Weet-Bix had more branded searches than Uncle Tobys among cereal brands in Australia. Weet-Bix had about 33,100 branded searches, while Uncle Tobys had 15,300. Weet-Bix made up 62.8% of all cereal brand searches we track, and Uncle Tobys accounted for 29%. When we asked ChatGPT and Google AI Overviews about cereal brands, Weet-Bix appeared in four of the five answers and Uncle Tobys in two. Weet-Bix was mentioned before Uncle Tobys in two out of three answers that named either.
Who do people search for more?
Weet-Bix, about 2 searches for every 1 for Uncle Tobys
Who does AI mention more?
Weet-Bix, mentioned in 4 of 5 answers, Uncle Tobys in 2
Who does AI recommend more?
Weet-Bix, named ahead of Uncle Tobys in 2 of 3 answers
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weet-Bix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Uncle Tobys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weet-Bix was listed before Uncle Tobys in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
Kellogg's2nd
Uncle Tobys3rd
Carman's4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Uncle Tobys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cereal brands
5 answers
Asked ChatGPT
“What's the healthiest breakfast cereal brand in Australia?”
Asked ChatGPT
“Which cereal brand is best for kids?”
Asked ChatGPT
“What's a good high fibre cereal or muesli?”
Searched Google, AI Overview
“cereal”
Searched Google, AI Overview
“best cereal”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Uncle Tobys or Weet-Bix more popular in search?
This chart shows how often people search Google for Uncle Tobys and Weet-Bix by name. Each line represents a brand's share of searches for all four cereal brands we track, month by month, from searches in Australia.
Share of searches by month for Weet-Bix, Uncle Tobys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Uncle Tobys | Carman's | Kellogg's |
|---|---|---|---|---|
| Oct 2025 | 69.5% | 23.1% | 4% | 3.4% |
| Nov 2025 | 71.2% | 21.9% | 3.4% | 3.4% |
| Dec 2025 | 70.8% | 21.7% | 4.2% | 3.4% |
| Jan 2026 | 73.6% | 18.5% | 4.4% | 3.5% |
| Feb 2026 | 72.6% | 19.7% | 4.2% | 3.5% |
| Mar 2026 | 67.7% | 24.5% | 3.9% | 3.9% |
| Apr 2026 | 70% | 21.6% | 5.1% | 3.4% |
| May 2026 | 66.3% | 25.1% | 4.8% | 3.8% |
| Jun 2026 | 67.4% | 25.5% | 3.9% | 3.3% |
| Jul 2026 | 63.2% | 29.2% | 4.6% | 3.1% |
| Aug 2026 | 60.6% | 32.9% | 3.6% | 2.8% |
| Sep 2026 | 62.8% | 29% | 4.6% | 3.6% |
How has the Uncle Tobys and Weet-Bix comparison changed over the last 12 months?
3 findings
- Weet-Bix was ahead of Uncle Tobys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Uncle Tobys’ share of searches among cereal brands in Australia moved from 23.1% to 29%, and its estimated monthly branded searches moved from 11K to 15.3K.
- Across the 12 months ending September 2026, Weet-Bix’s share of searches among cereal brands in Australia moved from 69.5% to 62.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia cereal brands in September 2026?
2 changes
In September 2026, Weet-Bix gained share of searches among cereal brands in Australia, from 60.6% to 62.8%.
In September 2026, Uncle Tobys lost share of searches among cereal brands in Australia, from 32.9% to 29%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Uncle Tobys’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Uncle Tobys
2 branded search terms
- uncle tobys
- uncle tobys oats
Weet-Bix
1 branded search term
- weet-bix
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