Brandwave

How popular isThe Athlete's Foot?

In September 2026, people searched for The Athlete's Foot by name about 27,100 times in Australia, an 18.1% decrease from the previous year. These searches made up 2.6% of all Australia sneaker retailer searches, placing The Athlete's Foot sixth out of six retailers. When we asked both ChatGPT and Google AI Overviews about sneaker retailers, The Athlete's Foot appeared in one of the four answers.

Search and AI answers in September 2026

The Athlete's Foot is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. JD SportsShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Foot LockerShare of searches 28.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Culture KingsShare of searches 15.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. PlatypusShare of searches 12.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. The Athlete's FootShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

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Top sneaker retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Athlete's Foot was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foot Locker1st
  2. JD Sports2nd
  3. Culture Kings3rd
  4. Hype DC3rd
  5. Platypus–
  6. The Athlete's Foot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sneaker retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sneaker retailers compete with The Athlete's Foot?

The Athlete's Foot against sneaker retailers in Australia, by month

Share of searches by month for JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC, The Athlete's Foot. The figures are in the table below the chart.

View monthly share of searches table
MonthJD SportsFoot LockerCulture KingsPlatypusHype DCThe Athlete's Foot
Oct 202535.5%29.1%15.9%13%3.9%2.6%
Nov 202532.3%32.3%17.7%11.8%4.3%1.6%
Dec 202534.5%28.2%18.9%12.6%3.8%2.1%
Jan 202636.3%29.7%13.3%13.3%4%3.3%
Feb 202631.9%31.9%17.5%11.6%4.3%2.9%
Mar 202637.7%30.8%13.8%11.3%4.1%2.3%
Apr 202641.9%28.1%12.6%10.3%4.6%2.5%
May 202636.6%29.9%13.4%13.4%4%2.7%
Jun 202639.9%26.7%14.6%12%4.4%2.4%
Jul 202642.8%28.6%12.8%10.5%3.2%2.1%
Aug 202639.3%26.3%14.4%11.8%5.3%2.9%
Sep 202635.2%28.8%15.8%12.9%4.7%2.6%

  1. 1.JD Sports

    35.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Foot Locker

    28.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Culture Kings

    15.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Platypus

    12.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Hype DC

    4.7%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.The Athlete's Foot

    2.6%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between The Athlete's Foot and its closest rivals

Every comparison with The Athlete's Foot

5 comparisons

How has branded search demand for The Athlete's Foot changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Athlete's Foot in Australia fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, The Athlete's Foot’s share of searches among sneaker retailers in Australia peaked at 3.3% in January 2026 and was lowest at 1.6% in November 2025.

How did search popularity change for Australia sneaker retailers in September 2026?

6 changes

  1. In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.

  2. In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.

  3. In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.

  4. In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.

  5. In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.

  6. Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are The Athlete's Foot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Athlete's Foot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the athlete's foot

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How the Brand Demand Index is measured

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