Brandwave

How popular isPepper Money?

In September 2026, people searched for Pepper Money by name about 49,500 times in Australia, about the same as the previous year. These searches made up 27.7% of all Australia online home loan lender searches, placing Pepper Money second out of six lenders. When we asked both ChatGPT and Google AI Overviews about online home loan lenders, Pepper Money did not appear in any of the answers.

Search and AI answers in September 2026

Pepper Money is the second most searched of 6 competitors and not listed in any AI answer.

  1. ubankShare of searches 42.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Pepper MoneyShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. UpShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. UnloanShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Athena Home LoansShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top online home loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepper Money did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unloan1st
  2. Up2nd
  3. loans.com.au3rd
  4. Athena Home Loans4th
  5. ubank5th
  6. Pepper Money–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • loans.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ubank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athena Home Loans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pepper Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online home loan lenders

5 answers

  • Asked ChatGPT

    “Which online home loan lender should I use in Australia?”

    1. 1Unloan
    2. 2Up
    3. 3loans.com.au

  • Asked ChatGPT

    “What are the best online home loan lenders in Australia?”

    1. 1Unloan
    2. 2Up
    3. 3loans.com.au
    4. 4Athena Home Loans
    5. 5ubank

  • Asked ChatGPT

    “What's the best home loan in Australia for a first home buyer?”

    1. 1Unloan

  • Searched Google, AI Overview

    “home loan”

    1. Searched Google, AI Overview

      “home loan comparison”

      1. 1Up

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

    Which online home loan lenders compete with Pepper Money?

    Pepper Money against online home loan lenders in Australia, by month

    Share of searches by month for ubank, Pepper Money, Up, Unloan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthubankPepper MoneyUpUnloanAthena Home Loansloans.com.au
    Oct 202541.9%27.4%19.2%8.2%2.4%0.89%
    Nov 202537.5%29.7%20.8%8.9%2.2%0.96%
    Dec 202542.7%28.1%19.7%6.9%1.7%0.9%
    Jan 202642%27.5%19.3%8.2%2%0.89%
    Feb 202642.1%27.6%19.4%8.2%2%0.72%
    Mar 202642.1%27.5%19.3%8.2%2%0.89%
    Apr 202639.6%31.6%18.2%7.7%1.8%1%
    May 202641.6%27.1%19.1%9.9%1.6%0.71%
    Jun 202643.7%28.7%16.6%8.6%1.7%0.75%
    Jul 202639%31.3%18%9.3%1.5%0.82%
    Aug 202639.2%31.3%18%9.4%1.5%0.67%
    Sep 202642.4%27.7%19.4%8.3%1.6%0.56%

    1. 1.ubank

      42.4%

      Held 1st. 75.6K estimated branded searches, -0.4% vs prior month. Share +3.1 points.

    2. 2.Pepper Money

      27.7%

      Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

    3. 3.Up

      19.4%

      Held 3rd. 34.7K estimated branded searches, -0.46% vs prior month. Share +1.4 points.

    4. 4.Unloan

      8.3%

      Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

    5. 5.Athena Home Loans

      1.6%

      Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

    6. 6.loans.com.au

      0.56%

      Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

    Compare popularity between Pepper Money and its closest rivals

    Every comparison with Pepper Money

    5 comparisons

    How has branded search demand for Pepper Money changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pepper Money in Australia held steady at 49.5K.
    • Across the 12 months ending September 2026, Pepper Money’s share of searches among online home loan lenders in Australia peaked at 31.6% in April 2026 and was lowest at 27.1% in May 2026.

    How did search popularity change for Australia online home loan lenders in September 2026?

    6 changes

    1. In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%.

    2. In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%.

    3. In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.

    4. In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%.

    5. Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

    6. Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

    How are Pepper Money’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pepper Money’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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