Brandwave

Pepper Money vs Unloan:Which is more popular?

In September 2026, Pepper Money had more branded searches than Unloan among online home loan lenders in Australia. Pepper Money had about 49,500 branded searches, while Unloan had 14,800. Pepper Money made up 27.7% of all online home loan lender searches we track, and Unloan accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about online home loan lenders, Unloan appeared in three of the five answers and Pepper Money in none.

Among online home loan lenders in Australia in September 2026

Who do people search for more?

Pepper Money, about 3 searches for every 1 for Unloan

Pepper Money 49.5K searchesUnloan 14.8K searches

Who does AI mention more?

Unloan, mentioned in 3 of 5 answers, Pepper Money in 0

Unloan in 3 of 5Pepper Money in 0 of 5

Who does AI recommend more?

Unloan, the only one of the two named

Unloan first in 2Pepper Money never named

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Top online home loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unloan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pepper Money did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unloan1st
  2. Up2nd
  3. loans.com.au3rd
  4. Athena Home Loans4th
  5. ubank5th
  6. Pepper Money–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • loans.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ubank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athena Home Loans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pepper Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online home loan lenders

5 answers

  • Asked ChatGPT

    “Which online home loan lender should I use in Australia?”

    1. 1Unloan
    2. 2Up
    3. 3loans.com.au

  • Asked ChatGPT

    “What are the best online home loan lenders in Australia?”

    1. 1Unloan
    2. 2Up
    3. 3loans.com.au
    4. 4Athena Home Loans
    5. 5ubank

  • Asked ChatGPT

    “What's the best home loan in Australia for a first home buyer?”

    1. 1Unloan

  • Searched Google, AI Overview

    “home loan”

    1. Searched Google, AI Overview

      “home loan comparison”

      1. 1Up

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

    Is Pepper Money or Unloan more popular in search?

    This chart shows how often people search Google for Pepper Money and Unloan by name. Each line represents a brand's share of searches for all six online home loan lenders we track, month by month, from searches in Australia.

    Pepper Money and Unloan among online home loan lenders in Australia, by month

    Share of searches by month for Pepper Money, Unloan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthubankPepper MoneyUpUnloanAthena Home Loansloans.com.au
    Oct 202541.9%27.4%19.2%8.2%2.4%0.89%
    Nov 202537.5%29.7%20.8%8.9%2.2%0.96%
    Dec 202542.7%28.1%19.7%6.9%1.7%0.9%
    Jan 202642%27.5%19.3%8.2%2%0.89%
    Feb 202642.1%27.6%19.4%8.2%2%0.72%
    Mar 202642.1%27.5%19.3%8.2%2%0.89%
    Apr 202639.6%31.6%18.2%7.7%1.8%1%
    May 202641.6%27.1%19.1%9.9%1.6%0.71%
    Jun 202643.7%28.7%16.6%8.6%1.7%0.75%
    Jul 202639%31.3%18%9.3%1.5%0.82%
    Aug 202639.2%31.3%18%9.4%1.5%0.67%
    Sep 202642.4%27.7%19.4%8.3%1.6%0.56%

    How has the Pepper Money and Unloan comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia online home loan lenders in September 2026?

    2 changes

    1. In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.

    2. In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Pepper Money’s and Unloan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Pepper Money

    1 branded search term

    • pepper money

    Unloan

    1 branded search term

    • unloan

    How the Brand Demand Index is measured

    Other head-to-heads among online home loan lenders

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