How popular isAthena Home Loans?
In September 2026, people searched for Athena Home Loans by name about 2,900 times in Australia, a 34.1% decrease from the previous year. These searches made up 1.6% of all Australia online home loan lender searches, placing Athena Home Loans fifth out of six lenders. When we asked both ChatGPT and Google AI Overviews about online home loan lenders, Athena Home Loans appeared in one of the five answers and was the fourth most recommended of the six.
Athena Home Loans is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
ubankShare of searches 42.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Pepper MoneyShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
UpShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
UnloanShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Athena Home LoansShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Follow Athena Home Loans and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top online home loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Athena Home Loans was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athena Home Loans is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Unloan1st
- Up2nd
loans.com.au3rd- Athena Home Loans4th
- ubank5th
- Pepper Money–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- loans.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ubank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Athena Home Loans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pepper Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online home loan lenders
5 answers
Asked ChatGPT
“Which online home loan lender should I use in Australia?”
Asked ChatGPT
“What are the best online home loan lenders in Australia?”
Asked ChatGPT
“What's the best home loan in Australia for a first home buyer?”
Searched Google, AI Overview
“home loan”
Searched Google, AI Overview
“home loan comparison”
- 1Up
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which online home loan lenders compete with Athena Home Loans?
Share of searches by month for ubank, Pepper Money, Up, Unloan, Athena Home Loans. The figures are in the table below the chart.
View monthly share of searches table
| Month | ubank | Pepper Money | Up | Unloan | Athena Home Loans | loans.com.au |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 27.4% | 19.2% | 8.2% | 2.4% | 0.89% |
| Nov 2025 | 37.5% | 29.7% | 20.8% | 8.9% | 2.2% | 0.96% |
| Dec 2025 | 42.7% | 28.1% | 19.7% | 6.9% | 1.7% | 0.9% |
| Jan 2026 | 42% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Feb 2026 | 42.1% | 27.6% | 19.4% | 8.2% | 2% | 0.72% |
| Mar 2026 | 42.1% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Apr 2026 | 39.6% | 31.6% | 18.2% | 7.7% | 1.8% | 1% |
| May 2026 | 41.6% | 27.1% | 19.1% | 9.9% | 1.6% | 0.71% |
| Jun 2026 | 43.7% | 28.7% | 16.6% | 8.6% | 1.7% | 0.75% |
| Jul 2026 | 39% | 31.3% | 18% | 9.3% | 1.5% | 0.82% |
| Aug 2026 | 39.2% | 31.3% | 18% | 9.4% | 1.5% | 0.67% |
| Sep 2026 | 42.4% | 27.7% | 19.4% | 8.3% | 1.6% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 75.6K | -0.4% | +3.1 points | |
| 2, held 2nd | 27.7% | 49.5K | -18.2% | -3.5 points | |
| 3, held 3rd | 19.4% | 34.7K | -0.46% | +1.4 points | |
| 4, held 4th | 8.3% | 14.8K | -18.2% | -1.1 points | |
| 5, held 5th | 1.6% | 2.9K | 0% | +0.1 points | |
| 6, held 6th | 0.56% | 1K | -23.1% | -0.1 points |
1.
ubank42.4%
Held 1st. 75.6K estimated branded searches, -0.4% vs prior month. Share +3.1 points.
27.7%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
3.
Up19.4%
Held 3rd. 34.7K estimated branded searches, -0.46% vs prior month. Share +1.4 points.
4.
Unloan8.3%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
1.6%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.56%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Compare popularity between Athena Home Loans and its closest rivals
Every comparison with Athena Home Loans
5 comparisons
How has branded search demand for Athena Home Loans changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Athena Home Loans in Australia fell from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Athena Home Loans’ share of searches among online home loan lenders in Australia decreased from 2.4% to 1.6%.
How did search popularity change for Australia online home loan lenders in September 2026?
6 changes
In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%.
In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%.
In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.
In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%.
Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are Athena Home Loans’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Athena Home Loans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- athena home loan
- athena home loans
Do you work for Athena Home Loans? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Athena Home Loans your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.