loans.com.au vs Pepper Money:Which is searched more in Australia?
In September 2026, Pepper Money had more branded searches than loans.com.au among online home loan lenders in Australia. Pepper Money had about 49,500 branded searches, while loans.com.au had 1,000. Pepper Money made up 27.7% of all online home loan lender searches we track, and loans.com.au accounted for 0.56%.
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Is loans.com.au or Pepper Money more popular in search?
Compare the online and non-bank lenders Australians get home loans from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pepper Money, loans.com.au. The figures are in the table below the chart.
View monthly share of searches table
| Month | ubank | Pepper Money | Up | Unloan | Athena Home Loans | loans.com.au |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 27.4% | 19.2% | 8.2% | 2.4% | 0.89% |
| Nov 2025 | 37.5% | 29.7% | 20.8% | 8.9% | 2.2% | 0.96% |
| Dec 2025 | 42.7% | 28.1% | 19.7% | 6.9% | 1.7% | 0.9% |
| Jan 2026 | 42% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Feb 2026 | 42.1% | 27.6% | 19.4% | 8.2% | 2% | 0.72% |
| Mar 2026 | 42.1% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Apr 2026 | 39.6% | 31.6% | 18.2% | 7.7% | 1.8% | 1% |
| May 2026 | 41.6% | 27.1% | 19.1% | 9.9% | 1.6% | 0.71% |
| Jun 2026 | 43.7% | 28.7% | 16.6% | 8.6% | 1.7% | 0.75% |
| Jul 2026 | 39% | 31.3% | 18% | 9.3% | 1.5% | 0.82% |
| Aug 2026 | 39.2% | 31.3% | 18% | 9.4% | 1.5% | 0.67% |
| Sep 2026 | 42.4% | 27.7% | 19.4% | 8.3% | 1.6% | 0.56% |
How has the loans.com.au and Pepper Money comparison changed over the last 12 months?
3 findings
- Pepper Money was ahead of loans.com.au in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, loans.com.au’s share of searches among online home loan lenders in Australia moved from 0.89% to 0.56%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Pepper Money’s share of searches among online home loan lenders in Australia moved from 27.4% to 27.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for Australia online home loan lenders in September 2026?
2 changes
In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.
Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using loans.com.au’s and Pepper Money’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
loans.com.au
1 branded search term
- loans.com.au
Pepper Money
1 branded search term
- pepper money
Other head-to-heads among online home loan lenders
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