Brandwave

How popular isOwala?

In September 2026, people searched for Owala by name about 110,000 times in Australia, about the same as the previous year. These searches made up 42.5% of all Australia drink bottle brand searches, placing Owala first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about drink bottle brands, Owala appeared in one of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Owala is the most searched of 11 competitors and the fifth most recommended in AI answers.

  1. OwalaShare of searches 42.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Frank GreenShare of searches 28.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. StanleyShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Hydro FlaskShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. YETIShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

Owala website (opens in a new tab)

Follow Owala and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Owala is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Frank Green2nd
  3. YETI3rd
  4. Klean Kanteen4th
  5. Owala5th
  6. Stanley6th
  7. CamelBak–
  8. Chilly's–
  9. Cheeki–
  10. Sistema–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which drink bottle brands compete with Owala?

Owala against drink bottle brands in Australia, by month

Share of searches by month for Owala, Frank Green, Stanley, Hydro Flask, YETI, CamelBak. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenStanleyHydro FlaskYETICamelBakKlean KanteenChilly'sCheekiSistemaMontiiCo
Oct 202538%38%7.6%7.7%4.2%2.8%0.83%0.45%0.25%0.2%0.11%
Nov 202533.7%41%8%10.1%3.7%2%0.73%0.33%0.18%0.15%0.14%
Dec 202528.7%42.8%11.8%8.6%4.7%2.1%0.62%0.21%0.19%0.15%0.1%
Jan 202638.8%31.6%10.7%9.5%4.3%2.8%1%0.37%0.29%0.25%0.28%
Feb 202644.6%29.9%8.4%9%4%2.2%0.96%0.33%0.24%0.2%0.15%
Mar 202639.5%32.5%9.5%9.7%4.3%2.4%0.86%0.57%0.26%0.26%0.11%
Apr 202637.4%37.4%9.1%7.5%4.1%2.2%0.99%0.66%0.3%0.24%0.13%
May 202639%31.9%12.2%7.8%4.3%2.3%1%0.82%0.31%0.25%0.14%
Jun 202639.2%32.1%10.3%9.6%3.5%2.9%1%0.69%0.26%0.26%0.11%
Jul 202640.7%33.5%10.8%6.7%3.7%2.4%0.89%0.59%0.27%0.27%0.11%
Aug 202644.3%29.7%10.9%7.3%4%2.2%0.79%0.43%0.19%0.24%0.1%
Sep 202642.5%28.6%10.9%8.6%4.7%2.6%0.93%0.5%0.28%0.28%0.11%

  1. 1.Owala

    42.5%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  2. 2.Frank Green

    28.6%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Stanley

    10.9%

    Held 3rd. 28.3K estimated branded searches, -14.8% vs prior month. Share +0.1 points.

  4. 4.Hydro Flask

    8.6%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.YETI

    4.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.CamelBak

    2.6%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Klean Kanteen

    0.93%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Chilly's

    0.5%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Cheeki

    0.28%

    Moved from 10th to 9th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.

  10. 10.Sistema

    0.28%

    Moved from 9th to 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.MontiiCo

    0.11%

    Held 11th. 290 estimated branded searches, -3.3% vs prior month. Share 0 points.

Compare popularity between Owala and its closest rivals

Every comparison with Owala

10 comparisons

How has branded search demand for Owala changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Owala in Australia held steady at 110K.
  • Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in Australia increased from 38% to 42.5%.
  • Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in Australia peaked at 44.6% in February 2026 and was lowest at 28.7% in December 2025.
  • Across the 12 months ending September 2026, Owala rose from 2nd to 1st among drink bottle brands in Australia.

How did search popularity change for Australia drink bottle brands in September 2026?

6 changes

  1. In September 2026, Hydro Flask gained share of searches among drink bottle brands in Australia, from 7.3% to 8.6%.

  2. In September 2026, YETI gained share of searches among drink bottle brands in Australia, from 4% to 4.7%.

  3. In September 2026, Owala lost share of searches among drink bottle brands in Australia, from 44.3% to 42.5%.

  4. In September 2026, Frank Green lost share of searches among drink bottle brands in Australia, from 29.7% to 28.6%.

  5. Stanley’s share of searches among drink bottle brands in Australia has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.

  6. In September 2026, Cheeki rose from 10th to 9th among drink bottle brands in Australia.

How are Owala’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Owala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • owala

Do you work for Owala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Owala your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free