CamelBak vs Owala:Which is more popular?
In September 2026, Owala had more branded searches than CamelBak among drink bottle brands in Australia. Owala had about 110,000 branded searches, while CamelBak had 6,600. Owala made up 42.5% of all drink bottle brand searches we track, and CamelBak accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, CamelBak and Owala each appeared in one of the five answers.
Who do people search for more?
Owala, about 17 searches for every 1 for CamelBak
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Follow CamelBak vs Owala and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top drink bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CamelBak and Owala were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Frank Green2nd
YETI3rd
Klean Kanteen4th- Owala5th
Stanley6th
CamelBak–
Chilly's–
Cheeki–
Sistema–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drink bottle brands
5 answers
Asked ChatGPT
“What's the best insulated drink bottle in Australia?”
Asked ChatGPT
“Which water bottle keeps drinks cold the longest?”
Asked ChatGPT
“Which drink bottle is best for kids?”
Searched Google, AI Overview
“water bottle”
Searched Google, AI Overview
“drink bottle”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is CamelBak or Owala more popular in search?
This chart shows how often people search Google for CamelBak and Owala by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.
Share of searches by month for Owala, CamelBak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Stanley | Hydro Flask | YETI | CamelBak | Klean Kanteen | Chilly's | Cheeki | Sistema | MontiiCo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38% | 7.6% | 7.7% | 4.2% | 2.8% | 0.83% | 0.45% | 0.25% | 0.2% | 0.11% |
| Nov 2025 | 33.7% | 41% | 8% | 10.1% | 3.7% | 2% | 0.73% | 0.33% | 0.18% | 0.15% | 0.14% |
| Dec 2025 | 28.7% | 42.8% | 11.8% | 8.6% | 4.7% | 2.1% | 0.62% | 0.21% | 0.19% | 0.15% | 0.1% |
| Jan 2026 | 38.8% | 31.6% | 10.7% | 9.5% | 4.3% | 2.8% | 1% | 0.37% | 0.29% | 0.25% | 0.28% |
| Feb 2026 | 44.6% | 29.9% | 8.4% | 9% | 4% | 2.2% | 0.96% | 0.33% | 0.24% | 0.2% | 0.15% |
| Mar 2026 | 39.5% | 32.5% | 9.5% | 9.7% | 4.3% | 2.4% | 0.86% | 0.57% | 0.26% | 0.26% | 0.11% |
| Apr 2026 | 37.4% | 37.4% | 9.1% | 7.5% | 4.1% | 2.2% | 0.99% | 0.66% | 0.3% | 0.24% | 0.13% |
| May 2026 | 39% | 31.9% | 12.2% | 7.8% | 4.3% | 2.3% | 1% | 0.82% | 0.31% | 0.25% | 0.14% |
| Jun 2026 | 39.2% | 32.1% | 10.3% | 9.6% | 3.5% | 2.9% | 1% | 0.69% | 0.26% | 0.26% | 0.11% |
| Jul 2026 | 40.7% | 33.5% | 10.8% | 6.7% | 3.7% | 2.4% | 0.89% | 0.59% | 0.27% | 0.27% | 0.11% |
| Aug 2026 | 44.3% | 29.7% | 10.9% | 7.3% | 4% | 2.2% | 0.79% | 0.43% | 0.19% | 0.24% | 0.1% |
| Sep 2026 | 42.5% | 28.6% | 10.9% | 8.6% | 4.7% | 2.6% | 0.93% | 0.5% | 0.28% | 0.28% | 0.11% |
How has the CamelBak and Owala comparison changed over the last 12 months?
3 findings
- Owala was ahead of CamelBak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in Australia moved from 38% to 42.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for Australia drink bottle brands in September 2026?
2 changes
In September 2026, Owala lost share of searches among drink bottle brands in Australia, from 44.3% to 42.5%.
Estimated monthly branded searches for CamelBak in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CamelBak’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drink bottle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.