Brandwave

Hydro Flask vs Owala:Which is more popular?

In September 2026, Owala had more branded searches than Hydro Flask among drink bottle brands in Australia. Owala had about 110,000 branded searches, while Hydro Flask had 22,200. Owala made up 42.5% of all drink bottle brand searches we track, and Hydro Flask accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Hydro Flask appeared in three of the five answers and Owala in one. Hydro Flask was mentioned before Owala in every answer.

Among drink bottle brands in Australia in September 2026

Who do people search for more?

Owala, about 5 searches for every 1 for Hydro Flask

Owala 110K searchesHydro Flask 22.2K searches

Who does AI mention more?

Hydro Flask, mentioned in 3 of 5 answers, Owala in 1

Hydro Flask in 3 of 5Owala in 1 of 5

Who does AI recommend more?

Hydro Flask, named ahead of Owala in every answer

Hydro Flask first in 3Owala never first

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Owala was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hydro Flask was listed before Owala in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Frank Green2nd
  3. YETI3rd
  4. Klean Kanteen4th
  5. Owala5th
  6. Stanley6th
  7. CamelBak–
  8. Chilly's–
  9. Cheeki–
  10. Sistema–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Hydro Flask or Owala more popular in search?

This chart shows how often people search Google for Hydro Flask and Owala by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.

Hydro Flask and Owala among drink bottle brands in Australia, by month

Share of searches by month for Owala, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenStanleyHydro FlaskYETICamelBakKlean KanteenChilly'sCheekiSistemaMontiiCo
Oct 202538%38%7.6%7.7%4.2%2.8%0.83%0.45%0.25%0.2%0.11%
Nov 202533.7%41%8%10.1%3.7%2%0.73%0.33%0.18%0.15%0.14%
Dec 202528.7%42.8%11.8%8.6%4.7%2.1%0.62%0.21%0.19%0.15%0.1%
Jan 202638.8%31.6%10.7%9.5%4.3%2.8%1%0.37%0.29%0.25%0.28%
Feb 202644.6%29.9%8.4%9%4%2.2%0.96%0.33%0.24%0.2%0.15%
Mar 202639.5%32.5%9.5%9.7%4.3%2.4%0.86%0.57%0.26%0.26%0.11%
Apr 202637.4%37.4%9.1%7.5%4.1%2.2%0.99%0.66%0.3%0.24%0.13%
May 202639%31.9%12.2%7.8%4.3%2.3%1%0.82%0.31%0.25%0.14%
Jun 202639.2%32.1%10.3%9.6%3.5%2.9%1%0.69%0.26%0.26%0.11%
Jul 202640.7%33.5%10.8%6.7%3.7%2.4%0.89%0.59%0.27%0.27%0.11%
Aug 202644.3%29.7%10.9%7.3%4%2.2%0.79%0.43%0.19%0.24%0.1%
Sep 202642.5%28.6%10.9%8.6%4.7%2.6%0.93%0.5%0.28%0.28%0.11%

How has the Hydro Flask and Owala comparison changed over the last 12 months?

3 findings
  • Owala was ahead of Hydro Flask in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among drink bottle brands in Australia moved from 7.7% to 8.6%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in Australia moved from 38% to 42.5%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for Australia drink bottle brands in September 2026?

2 changes

  1. In September 2026, Hydro Flask gained share of searches among drink bottle brands in Australia, from 7.3% to 8.6%.

  2. In September 2026, Owala lost share of searches among drink bottle brands in Australia, from 44.3% to 42.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

1 branded search term

  • hydro flask

Owala

1 branded search term

  • owala

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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