Brandwave

Frank Green vs YETI:Which is more popular?

In September 2026, Frank Green had more branded searches than YETI among drink bottle brands in Australia. Frank Green had about 74,000 branded searches, while YETI had 12,100. Frank Green made up 28.6% of all drink bottle brand searches we track, and YETI accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, YETI appeared in three of the five answers and Frank Green in two. Frank Green was mentioned before YETI in two out of three answers.

Among drink bottle brands in Australia in September 2026

Who do people search for more?

Frank Green, about 6 searches for every 1 for YETI

Frank Green 74K searchesYETI 12.1K searches

Who does AI mention more?

YETI, mentioned in 3 of 5 answers, Frank Green in 2

YETI in 3 of 5Frank Green in 2 of 5

Who does AI recommend more?

Frank Green, named ahead of YETI in 2 of 3 answers

Frank Green first in 2YETI first in 1

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frank Green was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Frank Green was listed before YETI in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Frank Green2nd
  3. YETI3rd
  4. Klean Kanteen4th
  5. Owala5th
  6. Stanley6th
  7. CamelBak–
  8. Chilly's–
  9. Cheeki–
  10. Sistema–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Frank Green or YETI more popular in search?

This chart shows how often people search Google for Frank Green and YETI by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.

Frank Green and YETI among drink bottle brands in Australia, by month

Share of searches by month for Frank Green, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenStanleyHydro FlaskYETICamelBakKlean KanteenChilly'sCheekiSistemaMontiiCo
Oct 202538%38%7.6%7.7%4.2%2.8%0.83%0.45%0.25%0.2%0.11%
Nov 202533.7%41%8%10.1%3.7%2%0.73%0.33%0.18%0.15%0.14%
Dec 202528.7%42.8%11.8%8.6%4.7%2.1%0.62%0.21%0.19%0.15%0.1%
Jan 202638.8%31.6%10.7%9.5%4.3%2.8%1%0.37%0.29%0.25%0.28%
Feb 202644.6%29.9%8.4%9%4%2.2%0.96%0.33%0.24%0.2%0.15%
Mar 202639.5%32.5%9.5%9.7%4.3%2.4%0.86%0.57%0.26%0.26%0.11%
Apr 202637.4%37.4%9.1%7.5%4.1%2.2%0.99%0.66%0.3%0.24%0.13%
May 202639%31.9%12.2%7.8%4.3%2.3%1%0.82%0.31%0.25%0.14%
Jun 202639.2%32.1%10.3%9.6%3.5%2.9%1%0.69%0.26%0.26%0.11%
Jul 202640.7%33.5%10.8%6.7%3.7%2.4%0.89%0.59%0.27%0.27%0.11%
Aug 202644.3%29.7%10.9%7.3%4%2.2%0.79%0.43%0.19%0.24%0.1%
Sep 202642.5%28.6%10.9%8.6%4.7%2.6%0.93%0.5%0.28%0.28%0.11%

How has the Frank Green and YETI comparison changed over the last 12 months?

3 findings
  • Frank Green was ahead of YETI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frank Green’s share of searches among drink bottle brands in Australia moved from 38% to 28.6%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in Australia moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for Australia drink bottle brands in September 2026?

2 changes

  1. In September 2026, YETI gained share of searches among drink bottle brands in Australia, from 4% to 4.7%.

  2. In September 2026, Frank Green lost share of searches among drink bottle brands in Australia, from 29.7% to 28.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frank Green’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Green

1 branded search term

  • frank green

YETI

1 branded search term

  • yeti bottle

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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