How popular isNRMA Parks and Resorts?
In September 2026, people searched for NRMA Parks and Resorts by name about 1,300 times in Australia, a 45.8% decrease from the previous year. These searches made up 1.1% of all Australia holiday park searches, placing NRMA Parks and Resorts sixth out of six parks. When we asked both ChatGPT and Google AI Overviews about holiday parks, NRMA Parks and Resorts appeared in two of the five answers and was the third most recommended of the six.
NRMA Parks and Resorts is the sixth most searched of 6 competitors and the third most recommended in AI answers.
BIG4 Holiday ParksShare of searches 63.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Discovery ParksShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Tasman Holiday ParksShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Reflections Holiday ParksShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
NRMA Parks and ResortsShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top holiday parks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NRMA Parks and Resorts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRMA Parks and Resorts is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday parks
5 answers
Asked ChatGPT
“Which holiday park chain should I book for a family trip in Australia?”
Asked ChatGPT
“What are the best holiday park groups in Australia?”
Asked ChatGPT
“Which caravan park chain in Australia has the best cabins?”
Searched Google, AI Overview
“caravan parks”
Searched Google, AI Overview
“holiday parks”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which holiday parks compete with NRMA Parks and Resorts?
Share of searches by month for BIG4 Holiday Parks, Discovery Parks, Tasman Holiday Parks, Reflections Holiday Parks, Ingenia Holidays, NRMA Parks and Resorts. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIG4 Holiday Parks | Discovery Parks | Tasman Holiday Parks | Reflections Holiday Parks | Ingenia Holidays | NRMA Parks and Resorts |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 8.8% | 7.2% | 2.1% |
| Nov 2025 | 53.6% | 19.7% | 10.7% | 7.2% | 7.2% | 1.7% |
| Dec 2025 | 54.5% | 20% | 10.9% | 7.3% | 6% | 1.4% |
| Jan 2026 | 55.3% | 20.2% | 11.1% | 7.4% | 4.9% | 1.2% |
| Feb 2026 | 58.4% | 17.5% | 9.6% | 7.8% | 5.2% | 1.5% |
| Mar 2026 | 55.2% | 20.3% | 11% | 7.4% | 4.9% | 1.2% |
| Apr 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 4.7% | 1.1% |
| May 2026 | 54% | 24.1% | 8.8% | 5.9% | 5.9% | 1.3% |
| Jun 2026 | 55.3% | 24.7% | 9% | 4.9% | 4.9% | 1.2% |
| Jul 2026 | 58.5% | 21.4% | 9.6% | 5.2% | 4.3% | 1% |
| Aug 2026 | 62.7% | 18.8% | 8.4% | 4.6% | 4.6% | 1% |
| Sep 2026 | 63.1% | 18.9% | 8.4% | 4.6% | 3.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 74K | +22.3% | +0.4 points | |
| 2, held 2nd | 18.9% | 22.2K | +22.7% | +0.2 points | |
| 3, held 3rd | 8.4% | 9.9K | +22.2% | +0.1 points | |
| 4, moved from 5th to 4th | 4.6% | 5.4K | +22.7% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 4.4K | 0% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 1.3K | +30% | +0.1 points |
63.1%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
18.9%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
8.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
3.8%
Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
1.1%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare popularity between NRMA Parks and Resorts and its closest rivals
- NRMA Parks and Resorts vs BIG4 Holiday Parks: compare popularity
- NRMA Parks and Resorts vs Discovery Parks: compare popularity
- NRMA Parks and Resorts vs Tasman Holiday Parks: compare popularity
- NRMA Parks and Resorts vs Reflections Holiday Parks: compare popularity
- NRMA Parks and Resorts vs Ingenia Holidays: compare popularity
- Compare NRMA Parks and Resorts with any brand
Every comparison with NRMA Parks and Resorts
5 comparisons
How has branded search demand for NRMA Parks and Resorts changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NRMA Parks and Resorts in Australia fell from 2.4K to 1.3K.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia peaked at 2.1% in October 2025 and was lowest at 1% in August 2026.
How did search popularity change for Australia holiday parks in September 2026?
4 changes
In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%.
BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026.
In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia.
Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are NRMA Parks and Resorts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using NRMA Parks and Resorts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nrma parks
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