Brandwave

NRMA Parks and Resorts vs Reflections Holiday Parks:Which is more popular?

In September 2026, Reflections Holiday Parks had more branded searches than NRMA Parks and Resorts among holiday parks in Australia. Reflections Holiday Parks had about 5,400 branded searches, while NRMA Parks and Resorts had 1,300. Reflections Holiday Parks made up 4.6% of all holiday park searches we track, and NRMA Parks and Resorts accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about holiday parks, NRMA Parks and Resorts appeared in two of the five answers and Reflections Holiday Parks in one. NRMA Parks and Resorts was mentioned before Reflections Holiday Parks in every answer that named either.

Among holiday parks in Australia in September 2026

Who do people search for more?

Reflections Holiday Parks, about 4 searches for every 1 for NRMA Parks and Resorts

Reflections Holiday Parks 5.4K searchesNRMA Parks and Resorts 1.3K searches

Who does AI mention more?

NRMA Parks and Resorts, mentioned in 2 of 5 answers, Reflections Holiday Parks in 1

NRMA Parks and Resorts in 2 of 5Reflections Holiday Parks in 1 of 5

Who does AI recommend more?

NRMA Parks and Resorts, named ahead of Reflections Holiday Parks in 2 of 2 answers

NRMA Parks and Resorts first in 2Reflections Holiday Parks never first

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Top holiday parks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NRMA Parks and Resorts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reflections Holiday Parks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRMA Parks and Resorts was listed before Reflections Holiday Parks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BIG4 Holiday Parks1st
  2. Discovery Parks2nd
  3. NRMA Parks and Resorts3rd
  4. Ingenia Holidays4th
  5. Tasman Holiday Parks5th
  6. Reflections Holiday Parks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about holiday parks

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is NRMA Parks and Resorts or Reflections Holiday Parks more popular in search?

This chart shows how often people search Google for NRMA Parks and Resorts and Reflections Holiday Parks by name. Each line represents a brand's share of searches for all six holiday parks we track, month by month, from searches in Australia.

NRMA Parks and Resorts and Reflections Holiday Parks among holiday parks in Australia, by month

Share of searches by month for Reflections Holiday Parks, NRMA Parks and Resorts. The figures are in the table below the chart.

View monthly share of searches table
MonthBIG4 Holiday ParksDiscovery ParksTasman Holiday ParksReflections Holiday ParksIngenia HolidaysNRMA Parks and Resorts
Oct 202553.5%19.6%8.8%8.8%7.2%2.1%
Nov 202553.6%19.7%10.7%7.2%7.2%1.7%
Dec 202554.5%20%10.9%7.3%6%1.4%
Jan 202655.3%20.2%11.1%7.4%4.9%1.2%
Feb 202658.4%17.5%9.6%7.8%5.2%1.5%
Mar 202655.2%20.3%11%7.4%4.9%1.2%
Apr 202652.9%23.7%10.6%7.1%4.7%1.1%
May 202654%24.1%8.8%5.9%5.9%1.3%
Jun 202655.3%24.7%9%4.9%4.9%1.2%
Jul 202658.5%21.4%9.6%5.2%4.3%1%
Aug 202662.7%18.8%8.4%4.6%4.6%1%
Sep 202663.1%18.9%8.4%4.6%3.8%1.1%

How has the NRMA Parks and Resorts and Reflections Holiday Parks comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia holiday parks in September 2026?

2 changes

  1. In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia.

  2. Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NRMA Parks and Resorts’ and Reflections Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NRMA Parks and Resorts

1 branded search term

  • nrma parks

Reflections Holiday Parks

1 branded search term

  • reflections holiday parks

How the Brand Demand Index is measured

Other head-to-heads among holiday parks

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