Holiday parks in Australia:Which are most popular?
In September 2026, BIG4 Holiday Parks was the most searched holiday park in Australia, accounting for 63.1% of all searches among the six parks we track. When we checked with ChatGPT and Google AI Overviews, BIG4 Holiday Parks showed up in every answer. BIG4 Holiday Parks was recommended most often, coming first in three out of four responses that gave a list.
BIG4 Holiday ParksShare of searches 63.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Discovery ParksShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Tasman Holiday ParksShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Reflections Holiday ParksShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Ingenia HolidaysShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top holiday parks in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, BIG4 Holiday Parks appeared every time. BIG4 Holiday Parks was recommended most often, coming first in three out of four answers that gave a list. Discovery Parks was second, and NRMA Parks and Resorts was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday parks
5 answers
Asked ChatGPT
“Which holiday park chain should I book for a family trip in Australia?”
Asked ChatGPT
“What are the best holiday park groups in Australia?”
Asked ChatGPT
“Which caravan park chain in Australia has the best cabins?”
Searched Google, AI Overview
“caravan parks”
Searched Google, AI Overview
“holiday parks”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which holiday parks do people search for most?
This chart shows how often people search Google for each holiday park by name. Each line represents a brand's share of searches for all six holiday parks we track, month by month, from searches in Australia.
Share of searches by month for BIG4 Holiday Parks, Discovery Parks, Tasman Holiday Parks, Reflections Holiday Parks, Ingenia Holidays. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIG4 Holiday Parks | Discovery Parks | Tasman Holiday Parks | Reflections Holiday Parks | Ingenia Holidays | NRMA Parks and Resorts |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 8.8% | 7.2% | 2.1% |
| Nov 2025 | 53.6% | 19.7% | 10.7% | 7.2% | 7.2% | 1.7% |
| Dec 2025 | 54.5% | 20% | 10.9% | 7.3% | 6% | 1.4% |
| Jan 2026 | 55.3% | 20.2% | 11.1% | 7.4% | 4.9% | 1.2% |
| Feb 2026 | 58.4% | 17.5% | 9.6% | 7.8% | 5.2% | 1.5% |
| Mar 2026 | 55.2% | 20.3% | 11% | 7.4% | 4.9% | 1.2% |
| Apr 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 4.7% | 1.1% |
| May 2026 | 54% | 24.1% | 8.8% | 5.9% | 5.9% | 1.3% |
| Jun 2026 | 55.3% | 24.7% | 9% | 4.9% | 4.9% | 1.2% |
| Jul 2026 | 58.5% | 21.4% | 9.6% | 5.2% | 4.3% | 1% |
| Aug 2026 | 62.7% | 18.8% | 8.4% | 4.6% | 4.6% | 1% |
| Sep 2026 | 63.1% | 18.9% | 8.4% | 4.6% | 3.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 74K | +22.3% | +0.4 points | |
| 2, held 2nd | 18.9% | 22.2K | +22.7% | +0.2 points | |
| 3, held 3rd | 8.4% | 9.9K | +22.2% | +0.1 points | |
| 4, moved from 5th to 4th | 4.6% | 5.4K | +22.7% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 4.4K | 0% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 1.3K | +30% | +0.1 points |
63.1%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
18.9%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
8.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
3.8%
Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
1.1%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Which brand is most popular in search among holiday parks in Australia?
6 brands
In September 2026, BIG4 Holiday Parks was the most searched among holiday parks in Australia, with an estimated 74K branded searches, 63.1% of all searches for the six we track. Discovery Parks is in 2nd place, 44.2 percentage points behind at 18.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| BIG4 Holiday Parks | 53.5% → 63.1% | 63.1%Sep 2026 | 52.9%Apr 2026 | 1st |
| Discovery Parks | 19.6% → 18.9% | 24.7%Jun 2026 | 17.5%Feb 2026 | 2nd |
| Tasman Holiday Parks | 8.8% → 8.4% | 11.1%Jan 2026 | 8.4%Aug 2026 | 4th → 3rd |
| Reflections Holiday Parks | 8.8% → 4.6% | 8.8%Oct 2025 | 4.6%Aug 2026 | 3rd → 4th |
| Ingenia Holidays | 7.2% → 3.8% | 7.2%Nov 2025 | 3.8%Sep 2026 | 5th |
| NRMA Parks and Resorts | 2.1% → 1.1% | 2.1%Oct 2025 | 1%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia increased from 53.5% to 63.1%.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia decreased from 19.6% to 18.9%.
- Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia decreased from 8.8% to 4.6%.
- Across the 12 months ending September 2026, Ingenia Holidays’ share of searches among holiday parks in Australia decreased from 7.2% to 3.8%.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia peaked at 63.1% in September 2026 and was lowest at 52.9% in April 2026.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia peaked at 24.7% in June 2026 and was lowest at 17.5% in February 2026.
- Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday parks in Australia peaked at 11.1% in January 2026 and was lowest at 8.4% in August 2026.
- Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia peaked at 8.8% in October 2025 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Ingenia Holidays’ share of searches among holiday parks in Australia peaked at 7.2% in November 2025 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia peaked at 2.1% in October 2025 and was lowest at 1% in August 2026.
- Across the 12 months ending September 2026, Tasman Holiday Parks rose from 4th to 3rd among holiday parks in Australia.
- Across the 12 months ending September 2026, Reflections Holiday Parks fell from 3rd to 4th among holiday parks in Australia.
How did search popularity change for Australia holiday parks in September 2026?
4 changes
In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%.
BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026.
In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia.
Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted for holiday parks?
6 search terms
Each brand's share of searches among holiday parks comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
BIG4 Holiday Parks
1 branded search term
- big4
Discovery Parks
1 branded search term
- discovery parks
Tasman Holiday Parks
1 branded search term
- tasman holiday parks
Reflections Holiday Parks
1 branded search term
- reflections holiday parks
Ingenia Holidays
1 branded search term
- ingenia holidays
NRMA Parks and Resorts
1 branded search term
- nrma parks
Compare popularity between leading brands
- BIG4 Holiday Parks vs Discovery Parks: compare popularity
- BIG4 Holiday Parks vs Tasman Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Reflections Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Ingenia Holidays: compare popularity
- Discovery Parks vs Tasman Holiday Parks: compare popularity
- Discovery Parks vs Reflections Holiday Parks: compare popularity
- Discovery Parks vs Ingenia Holidays: compare popularity
- Tasman Holiday Parks vs Reflections Holiday Parks: compare popularity
- Tasman Holiday Parks vs Ingenia Holidays: compare popularity
- Reflections Holiday Parks vs Ingenia Holidays: compare popularity
- Compare any of these brands
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