BIG4 Holiday Parks vs Discovery Parks:Which is more popular?
In September 2026, BIG4 Holiday Parks had more branded searches than Discovery Parks among holiday parks in Australia. BIG4 Holiday Parks had about 74,000 branded searches, while Discovery Parks had 22,200. BIG4 Holiday Parks made up 63.1% of all holiday park searches we track, and Discovery Parks accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about holiday parks, BIG4 Holiday Parks appeared in all five answers and Discovery Parks in four. BIG4 Holiday Parks was mentioned before Discovery Parks in three out of four answers.
Who do people search for more?
BIG4 Holiday Parks, about 3 searches for every 1 for Discovery Parks
Who does AI mention more?
BIG4 Holiday Parks, mentioned in every answer we collected
Who does AI recommend more?
BIG4 Holiday Parks, named ahead of Discovery Parks in 3 of 4 answers
Follow BIG4 Holiday Parks vs Discovery Parks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top holiday parks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIG4 Holiday Parks appeared in all five answers. Discovery Parks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BIG4 Holiday Parks was listed before Discovery Parks in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday parks
5 answers
Asked ChatGPT
“Which holiday park chain should I book for a family trip in Australia?”
Asked ChatGPT
“What are the best holiday park groups in Australia?”
Asked ChatGPT
“Which caravan park chain in Australia has the best cabins?”
Searched Google, AI Overview
“caravan parks”
Searched Google, AI Overview
“holiday parks”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is BIG4 Holiday Parks or Discovery Parks more popular in search?
This chart shows how often people search Google for BIG4 Holiday Parks and Discovery Parks by name. Each line represents a brand's share of searches for all six holiday parks we track, month by month, from searches in Australia.
Share of searches by month for BIG4 Holiday Parks, Discovery Parks. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIG4 Holiday Parks | Discovery Parks | Tasman Holiday Parks | Reflections Holiday Parks | Ingenia Holidays | NRMA Parks and Resorts |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 8.8% | 7.2% | 2.1% |
| Nov 2025 | 53.6% | 19.7% | 10.7% | 7.2% | 7.2% | 1.7% |
| Dec 2025 | 54.5% | 20% | 10.9% | 7.3% | 6% | 1.4% |
| Jan 2026 | 55.3% | 20.2% | 11.1% | 7.4% | 4.9% | 1.2% |
| Feb 2026 | 58.4% | 17.5% | 9.6% | 7.8% | 5.2% | 1.5% |
| Mar 2026 | 55.2% | 20.3% | 11% | 7.4% | 4.9% | 1.2% |
| Apr 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 4.7% | 1.1% |
| May 2026 | 54% | 24.1% | 8.8% | 5.9% | 5.9% | 1.3% |
| Jun 2026 | 55.3% | 24.7% | 9% | 4.9% | 4.9% | 1.2% |
| Jul 2026 | 58.5% | 21.4% | 9.6% | 5.2% | 4.3% | 1% |
| Aug 2026 | 62.7% | 18.8% | 8.4% | 4.6% | 4.6% | 1% |
| Sep 2026 | 63.1% | 18.9% | 8.4% | 4.6% | 3.8% | 1.1% |
How has the BIG4 Holiday Parks and Discovery Parks comparison changed over the last 12 months?
3 findings
- BIG4 Holiday Parks was ahead of Discovery Parks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia moved from 53.5% to 63.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia holiday parks in September 2026?
1 change
BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BIG4 Holiday Parks’ and Discovery Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BIG4 Holiday Parks
1 branded search term
- big4
Discovery Parks
1 branded search term
- discovery parks
Other head-to-heads among holiday parks
- BIG4 Holiday Parks vs Tasman Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Reflections Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Ingenia Holidays: compare popularity
- Discovery Parks vs Tasman Holiday Parks: compare popularity
- Discovery Parks vs Reflections Holiday Parks: compare popularity
- Discovery Parks vs Ingenia Holidays: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.