How popular isBIG4 Holiday Parks?
In September 2026, people searched for BIG4 Holiday Parks by name about 74,000 times in Australia, a 22.3% increase from the previous year. These searches made up 63.1% of all Australia holiday park searches, placing BIG4 Holiday Parks first out of six parks. When we asked both ChatGPT and Google AI Overviews about holiday parks, BIG4 Holiday Parks appeared in all answers and was the most recommended of the six.
BIG4 Holiday Parks is the most searched of 6 competitors and the most recommended in AI answers.
BIG4 Holiday ParksShare of searches 63.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Discovery ParksShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Tasman Holiday ParksShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Reflections Holiday ParksShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Ingenia HolidaysShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top holiday parks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIG4 Holiday Parks appeared in all five answers. BIG4 Holiday Parks is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday parks
5 answers
Asked ChatGPT
“Which holiday park chain should I book for a family trip in Australia?”
Asked ChatGPT
“What are the best holiday park groups in Australia?”
Asked ChatGPT
“Which caravan park chain in Australia has the best cabins?”
Searched Google, AI Overview
“caravan parks”
Searched Google, AI Overview
“holiday parks”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which holiday parks compete with BIG4 Holiday Parks?
Share of searches by month for BIG4 Holiday Parks, Discovery Parks, Tasman Holiday Parks, Reflections Holiday Parks, Ingenia Holidays. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIG4 Holiday Parks | Discovery Parks | Tasman Holiday Parks | Reflections Holiday Parks | Ingenia Holidays | NRMA Parks and Resorts |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 8.8% | 7.2% | 2.1% |
| Nov 2025 | 53.6% | 19.7% | 10.7% | 7.2% | 7.2% | 1.7% |
| Dec 2025 | 54.5% | 20% | 10.9% | 7.3% | 6% | 1.4% |
| Jan 2026 | 55.3% | 20.2% | 11.1% | 7.4% | 4.9% | 1.2% |
| Feb 2026 | 58.4% | 17.5% | 9.6% | 7.8% | 5.2% | 1.5% |
| Mar 2026 | 55.2% | 20.3% | 11% | 7.4% | 4.9% | 1.2% |
| Apr 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 4.7% | 1.1% |
| May 2026 | 54% | 24.1% | 8.8% | 5.9% | 5.9% | 1.3% |
| Jun 2026 | 55.3% | 24.7% | 9% | 4.9% | 4.9% | 1.2% |
| Jul 2026 | 58.5% | 21.4% | 9.6% | 5.2% | 4.3% | 1% |
| Aug 2026 | 62.7% | 18.8% | 8.4% | 4.6% | 4.6% | 1% |
| Sep 2026 | 63.1% | 18.9% | 8.4% | 4.6% | 3.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 74K | +22.3% | +0.4 points | |
| 2, held 2nd | 18.9% | 22.2K | +22.7% | +0.2 points | |
| 3, held 3rd | 8.4% | 9.9K | +22.2% | +0.1 points | |
| 4, moved from 5th to 4th | 4.6% | 5.4K | +22.7% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 4.4K | 0% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 1.3K | +30% | +0.1 points |
63.1%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
18.9%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
8.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
3.8%
Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
1.1%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare popularity between BIG4 Holiday Parks and its closest rivals
- BIG4 Holiday Parks vs Discovery Parks: compare popularity
- BIG4 Holiday Parks vs Tasman Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Reflections Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Ingenia Holidays: compare popularity
- BIG4 Holiday Parks vs NRMA Parks and Resorts: compare popularity
- Compare BIG4 Holiday Parks with any brand
Every comparison with BIG4 Holiday Parks
5 comparisons
How has branded search demand for BIG4 Holiday Parks changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BIG4 Holiday Parks in Australia rose from 60.5K to 74K.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia increased from 53.5% to 63.1%.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia peaked at 63.1% in September 2026 and was lowest at 52.9% in April 2026.
How did search popularity change for Australia holiday parks in September 2026?
4 changes
In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%.
BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026.
In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia.
Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are BIG4 Holiday Parks’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BIG4 Holiday Parks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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