Discovery Parks vs NRMA Parks and Resorts:Which is more popular?
In September 2026, Discovery Parks had more branded searches than NRMA Parks and Resorts among holiday parks in Australia. Discovery Parks had about 22,200 branded searches, while NRMA Parks and Resorts had 1,300. Discovery Parks made up 18.9% of all holiday park searches we track, and NRMA Parks and Resorts accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about holiday parks, Discovery Parks appeared in four of the five answers and NRMA Parks and Resorts in two. Discovery Parks was mentioned before NRMA Parks and Resorts in every answer.
Who do people search for more?
Discovery Parks, about 17 searches for every 1 for NRMA Parks and Resorts
Who does AI mention more?
Discovery Parks, mentioned in 4 of 5 answers, NRMA Parks and Resorts in 2
Who does AI recommend more?
Discovery Parks, named ahead of NRMA Parks and Resorts in every answer
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Top holiday parks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Discovery Parks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NRMA Parks and Resorts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Discovery Parks was listed before NRMA Parks and Resorts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BIG4 Holiday Parks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Discovery Parks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ingenia Holidays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Parks and Resorts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tasman Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reflections Holiday Parks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday parks
5 answers
Asked ChatGPT
“Which holiday park chain should I book for a family trip in Australia?”
Asked ChatGPT
“What are the best holiday park groups in Australia?”
Asked ChatGPT
“Which caravan park chain in Australia has the best cabins?”
Searched Google, AI Overview
“caravan parks”
Searched Google, AI Overview
“holiday parks”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Discovery Parks or NRMA Parks and Resorts more popular in search?
This chart shows how often people search Google for Discovery Parks and NRMA Parks and Resorts by name. Each line represents a brand's share of searches for all six holiday parks we track, month by month, from searches in Australia.
Share of searches by month for Discovery Parks, NRMA Parks and Resorts. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIG4 Holiday Parks | Discovery Parks | Tasman Holiday Parks | Reflections Holiday Parks | Ingenia Holidays | NRMA Parks and Resorts |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 8.8% | 7.2% | 2.1% |
| Nov 2025 | 53.6% | 19.7% | 10.7% | 7.2% | 7.2% | 1.7% |
| Dec 2025 | 54.5% | 20% | 10.9% | 7.3% | 6% | 1.4% |
| Jan 2026 | 55.3% | 20.2% | 11.1% | 7.4% | 4.9% | 1.2% |
| Feb 2026 | 58.4% | 17.5% | 9.6% | 7.8% | 5.2% | 1.5% |
| Mar 2026 | 55.2% | 20.3% | 11% | 7.4% | 4.9% | 1.2% |
| Apr 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 4.7% | 1.1% |
| May 2026 | 54% | 24.1% | 8.8% | 5.9% | 5.9% | 1.3% |
| Jun 2026 | 55.3% | 24.7% | 9% | 4.9% | 4.9% | 1.2% |
| Jul 2026 | 58.5% | 21.4% | 9.6% | 5.2% | 4.3% | 1% |
| Aug 2026 | 62.7% | 18.8% | 8.4% | 4.6% | 4.6% | 1% |
| Sep 2026 | 63.1% | 18.9% | 8.4% | 4.6% | 3.8% | 1.1% |
How has the Discovery Parks and NRMA Parks and Resorts comparison changed over the last 12 months?
3 findings
- Discovery Parks was ahead of NRMA Parks and Resorts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for Australia holiday parks in September 2026?
1 change
Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Discovery Parks’ and NRMA Parks and Resorts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discovery Parks
1 branded search term
- discovery parks
NRMA Parks and Resorts
1 branded search term
- nrma parks
Other head-to-heads among holiday parks
- BIG4 Holiday Parks vs Discovery Parks: compare popularity
- BIG4 Holiday Parks vs Tasman Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Reflections Holiday Parks: compare popularity
- BIG4 Holiday Parks vs Ingenia Holidays: compare popularity
- Discovery Parks vs Tasman Holiday Parks: compare popularity
- Discovery Parks vs Reflections Holiday Parks: compare popularity
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