How popular isJoolz?
In September 2026, people searched for Joolz by name about 720 times in Australia, an 18.2% decrease from the previous year. These searches made up 2.6% of all Australia pram and stroller brand searches, placing Joolz eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Joolz appeared in one of the five answers and was the third most recommended of the ten.
Joolz is the eighth most searched of 10 competitors and the third most recommended in AI answers.
BugabooShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
UPPAbabyShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Edwards & CoShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Baby JoggerShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
JoolzShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Joolz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joolz is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“What's the best pram in Australia?”
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“best pram”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which pram and stroller brands compete with Joolz?
Share of searches by month for Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | UPPAbaby | Edwards & Co | Baby Jogger | Mother's Choice | Cybex | Mountain Buggy | Joolz | Steelcraft | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.2% | 19.2% | 7% | 5.5% | 3.8% | 4.7% | 2.6% | 1.7% | 0.93% |
| Nov 2025 | 34.5% | 23.1% | 15.4% | 6.8% | 8.4% | 3.7% | 3.7% | 2.3% | 1.4% | 0.75% |
| Dec 2025 | 34.9% | 19.1% | 19.1% | 6.7% | 8.5% | 3.5% | 3.5% | 2.1% | 1.7% | 0.92% |
| Jan 2026 | 31.5% | 17.2% | 21% | 9.2% | 6.1% | 4.1% | 5.1% | 2.8% | 1.9% | 1% |
| Feb 2026 | 35.2% | 19.2% | 19.2% | 6.8% | 5.7% | 4.6% | 4.6% | 2.1% | 1.7% | 0.92% |
| Mar 2026 | 32.6% | 21.7% | 17.8% | 7.9% | 6.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.86% |
| Apr 2026 | 34.1% | 18.6% | 18.6% | 8.3% | 6.5% | 4.5% | 4.5% | 2.5% | 1.7% | 0.89% |
| May 2026 | 36.4% | 19.9% | 16.3% | 8.7% | 5.7% | 4.8% | 3.9% | 2.2% | 1.4% | 0.63% |
| Jun 2026 | 38% | 20.7% | 13.8% | 7.5% | 7.5% | 4.1% | 4.1% | 2.3% | 1.2% | 0.82% |
| Jul 2026 | 39.8% | 17.7% | 14.5% | 7.9% | 6.2% | 5.3% | 4.3% | 1.9% | 1.6% | 0.85% |
| Aug 2026 | 39.7% | 17.7% | 14.4% | 7.9% | 6.2% | 5.3% | 4.3% | 2.4% | 1.3% | 0.85% |
| Sep 2026 | 35.3% | 19.2% | 15.7% | 8.6% | 6.8% | 4.6% | 4.6% | 2.6% | 1.7% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 9.9K | -18.2% | -4.4 points | |
| 2, held 2nd | 19.2% | 5.4K | 0% | +1.5 points | |
| 3, held 3rd | 15.7% | 4.4K | 0% | +1.2 points | |
| 4, held 4th | 8.6% | 2.4K | 0% | +0.7 points | |
| 5, held 5th | 6.8% | 1.9K | 0% | +0.5 points | |
| 6, held 6th | 4.6% | 1.3K | -18.8% | -0.6 points | |
| 7, held 7th | 4.6% | 1.3K | 0% | +0.4 points | |
| 8, held 8th | 2.6% | 720 | 0% | +0.2 points | |
| 9, held 9th | 1.7% | 480 | +23.1% | +0.4 points | |
| 10, held 10th | 0.93% | 260 | 0% | +0.1 points |
1.
Bugaboo35.3%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
2.
UPPAbaby19.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
15.7%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
8.6%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Cybex4.6%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.
4.6%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Joolz2.6%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
10.
Phil & Teds0.93%
Held 10th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Joolz and its closest rivals
Every comparison with Joolz
9 comparisons
How has branded search demand for Joolz changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joolz in Australia fell from 880 to 720.
- Across the 12 months ending September 2026, Joolz’s share of searches among pram and stroller brands in Australia held steady at 2.6%.
How did search popularity change for Australia pram and stroller brands in September 2026?
6 changes
In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.
In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.
In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.
In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.
How are Joolz’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Joolz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- joolz
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Is Joolz your brand?
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