How popular isASICS?
In September 2026, people searched for ASICS by name about 47,900 times in Australia, a 49.2% increase from the previous year. These searches made up 8.5% of all Australia sneaker brand searches, placing ASICS sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sneaker brands, ASICS appeared in three of the five answers and was the fourth most recommended of the 14.
ASICS is the sixth most searched of 14 competitors and the fourth most recommended in AI answers.
HOKAShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
NikeShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
AdidasShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
New BalanceShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ASICSShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASICS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ASICS is the fourth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASICS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HOKA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Converse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reebok2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sneaker brands
5 answers
Asked ChatGPT
“What are the best sneaker brands in Australia?”
Asked ChatGPT
“Which sneakers are most comfortable for everyday wear?”
Asked ChatGPT
“What are the best women's sneakers?”
Searched Google, AI Overview
“sneakers”
Searched Google, AI Overview
“womens sneakers”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which sneaker brands compete with ASICS?
Share of searches by month for HOKA, Nike, Adidas, New Balance, Skechers, ASICS, On, Converse, Puma, Reebok, Vans, Volley. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Nike | Adidas | New Balance | Skechers | ASICS | On | Converse | Puma | Reebok | Vans | Volley | VEJA | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.6% | 19% | 10.4% | 10.4% | 10.4% | 7% | 7% | 3.8% | 4.6% | 3.1% | 3.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 15.8% | 19.3% | 10.5% | 10.5% | 10.5% | 8.6% | 7.1% | 3.2% | 3.9% | 3.2% | 2.6% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 7.5% | 3.4% | 5% | 3.4% | 2.2% | 1.5% | 1.2% | 1% |
| Jan 2026 | 16.5% | 16.5% | 9% | 11.1% | 13.5% | 9% | 7.4% | 3.3% | 4% | 3.3% | 2.2% | 1.8% | 0.98% | 1.2% |
| Feb 2026 | 16.7% | 16.7% | 9.1% | 11.1% | 13.6% | 9.1% | 6.1% | 2.7% | 4.1% | 3.3% | 2.2% | 2.7% | 0.98% | 1.5% |
| Mar 2026 | 14.7% | 18% | 9.9% | 12.1% | 12.1% | 8.1% | 5.4% | 3.6% | 4.4% | 2.9% | 2.4% | 2.9% | 1.1% | 2.4% |
| Apr 2026 | 16.2% | 16.2% | 10.8% | 8.8% | 10.8% | 7.2% | 5.9% | 3.2% | 4% | 2.6% | 2.2% | 2.2% | 0.96% | 8.8% |
| May 2026 | 16.4% | 16.4% | 13.4% | 11% | 11% | 7.3% | 6% | 3.3% | 4% | 3.3% | 2.2% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 16% | 16% | 13.1% | 10.7% | 10.7% | 8.8% | 7.2% | 3.2% | 3.9% | 3.2% | 2.1% | 2.1% | 1.2% | 1.7% |
| Jul 2026 | 15.3% | 18.7% | 12.5% | 10.3% | 12.5% | 8.4% | 5.6% | 3.1% | 3.7% | 3.1% | 2.5% | 2.1% | 1.1% | 1.1% |
| Aug 2026 | 14.7% | 18% | 12.1% | 9.9% | 12.1% | 8.1% | 6.6% | 3.6% | 4.4% | 3.6% | 2.4% | 2.4% | 1.1% | 1.1% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 10.4% | 10.4% | 8.5% | 8.5% | 7% | 3.8% | 3.1% | 2.5% | 2.1% | 1.1% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 15.6% | 60.5K | 0% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 15.6% | 60.5K | -18.2% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.4% | 40.5K | -18.2% | -1.6 points | |
| 4, moved from 5th to 4th | 10.4% | 40.5K | 0% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.4% | 40.5K | -18.2% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.5% | 33.1K | 0% | +0.5 points | |
| 7, held 7th | 8.5% | 33.1K | +22.1% | +1.9 points | |
| 8, moved from 9th to 8th | 7% | 27.1K | +83.1% | +3.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.8% | 14.8K | -18.2% | -0.6 pointsmoved from 8th to 9th | |
| 10, held 10th | 3.1% | 12.1K | -18.2% | -0.5 points | |
| 11, held 11th | 2.5% | 9.9K | 0% | +0.1 points | |
| 12, held 12th | 2.1% | 8.1K | -18.2% | -0.3 points | |
| 13, moved from 14th to 13th | 1.1% | 4.4K | 0% | +0.1 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 0.93% | 3.6K | -18.2% | -0.1 pointsmoved from 13th to 14th |
1.
HOKA15.6%
Moved from 2nd to 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Nike15.6%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
3.
Adidas10.4%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
10.4%
Moved from 5th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Skechers10.4%
Moved from 4th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
6.
ASICS8.5%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
On8.5%
Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.
8.
Converse7%
Moved from 9th to 8th. 27.1K estimated branded searches, +83.1% vs prior month. Share +3.4 points.
9.
Puma3.8%
Moved from 8th to 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.
Reebok3.1%
Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
11.
Vans2.5%
Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.
Volley2.1%
Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
13.
VEJA1.1%
Moved from 14th to 13th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.
Allbirds0.93%
Moved from 13th to 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between ASICS and its closest rivals
Every comparison with ASICS
16 comparisons
How has branded search demand for ASICS changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ASICS in Australia rose from 32.1K to 47.9K.
- Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia increased from 7% to 8.5%.
- Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia peaked at 9.1% in February 2026 and was lowest at 7% in October 2025.
How did search popularity change for Australia sneaker brands in September 2026?
6 changes
In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches.
In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches.
In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches.
In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%.
In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%.
In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
How are ASICS’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- asics running shoes
- asics shoes
Do you work for ASICS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ASICS compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 6th of 14 | 8.5% | Shown above |
| Running shoe brands | 2nd of 9 | 18.8% | Show ranking |
Is ASICS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.