Sneaker brands in Australia:Which are most popular?

Name: Sneaker brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

HOKA and Nike tie for the highest share of searches among sneaker brands in Australia, at 15.6% each in September 2026. When we checked with ChatGPT and Google AI Overviews, New Balance was mentioned most often, in four of the five answers. New Balance was recommended most often, coming first in two out of four responses that gave a list.

Follow sneaker brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top sneaker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, New Balance was mentioned most often, in four of the five answers. New Balance was recommended most often, coming first in two out of four answers that gave a list. Adidas was second, and HOKA was third. Vans, which ranked 11th in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

New Balance1st
Adidas2nd
HOKA3rd
ASICS4th
Reebok5th
Puma6th
Skechers7th
On8th
Nike9th
Converse9th
Vans–
Volley–
VEJA–
Allbirds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
New Balance	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Adidas	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
ASICS	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
HOKA	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nike	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Skechers	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
On	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Converse	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Puma	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Reebok	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Vans	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Volley	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
VEJA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Allbirds	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HOKA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Converse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reebok2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VEJA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allbirds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker brands

5 answers

Asked ChatGPT
“What are the best sneaker brands in Australia?”
1. 1New Balance
2. 2ASICS
3. 3Nike
4. 4Adidas
5. 5HOKA
6. 6On
7. 7Converse
8. 8Puma
Asked ChatGPT
“Which sneakers are most comfortable for everyday wear?”
1. 1HOKA
2. 2New Balance
3. 3ASICS
4. 4On
5. 5Skechers
Asked ChatGPT
“What are the best women's sneakers?”
1. 1Nike
2. 2ASICS
Searched Google, AI Overview
“sneakers”
1. 1Reebok
2. 2Adidas
3. 3Converse
4. 4New Balance
Searched Google, AI Overview
“womens sneakers”
1. 1New Balance
2. 2Puma
3. 3Skechers
4. 4Adidas
5. 5Reebok

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which sneaker brands do people search for most?

This chart shows how often people search Google for each sneaker brand by name. Each line represents a brand's share of searches for all 14 sneaker brands we track, month by month, from searches in Australia.

Share of searches among sneaker brands in Australia, by month

Month	HOKA	Nike	Adidas	New Balance	Skechers	ASICS	On	Converse	Puma	Reebok	Vans	Volley	VEJA	Allbirds
Oct 2025	15.6%	19%	10.4%	10.4%	10.4%	7%	7%	3.8%	4.6%	3.1%	3.1%	2.5%	1.4%	1.7%
Nov 2025	15.8%	19.3%	10.5%	10.5%	10.5%	8.6%	7.1%	3.2%	3.9%	3.2%	2.6%	1.7%	1.4%	1.7%
Dec 2025	16.8%	16.8%	11.2%	11.2%	11.2%	7.5%	7.5%	3.4%	5%	3.4%	2.2%	1.5%	1.2%	1%
Jan 2026	16.5%	16.5%	9%	11.1%	13.5%	9%	7.4%	3.3%	4%	3.3%	2.2%	1.8%	0.98%	1.2%
Feb 2026	16.7%	16.7%	9.1%	11.1%	13.6%	9.1%	6.1%	2.7%	4.1%	3.3%	2.2%	2.7%	0.98%	1.5%
Mar 2026	14.7%	18%	9.9%	12.1%	12.1%	8.1%	5.4%	3.6%	4.4%	2.9%	2.4%	2.9%	1.1%	2.4%
Apr 2026	16.2%	16.2%	10.8%	8.8%	10.8%	7.2%	5.9%	3.2%	4%	2.6%	2.2%	2.2%	0.96%	8.8%
May 2026	16.4%	16.4%	13.4%	11%	11%	7.3%	6%	3.3%	4%	3.3%	2.2%	2.7%	1.2%	1.8%
Jun 2026	16%	16%	13.1%	10.7%	10.7%	8.8%	7.2%	3.2%	3.9%	3.2%	2.1%	2.1%	1.2%	1.7%
Jul 2026	15.3%	18.7%	12.5%	10.3%	12.5%	8.4%	5.6%	3.1%	3.7%	3.1%	2.5%	2.1%	1.1%	1.1%
Aug 2026	14.7%	18%	12.1%	9.9%	12.1%	8.1%	6.6%	3.6%	4.4%	3.6%	2.4%	2.4%	1.1%	1.1%
Sep 2026	15.6%	15.6%	10.4%	10.4%	10.4%	8.5%	8.5%	7%	3.8%	3.1%	2.5%	2.1%	1.1%	0.93%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	HOKA	15.6%	60.5K	0%	+0.8 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Nike	15.6%	60.5K	-18.2%	-2.5 pointsmoved from 1st to 2nd
3, held 3rd	Adidas	10.4%	40.5K	-18.2%	-1.6 points
4, moved from 5th to 4th	New Balance	10.4%	40.5K	0%	+0.6 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Skechers	10.4%	40.5K	-18.2%	-1.6 pointsmoved from 4th to 5th
6, held 6th	ASICS	8.5%	33.1K	0%	+0.5 points
7, held 7th	On	8.5%	33.1K	+22.1%	+1.9 points
8, moved from 9th to 8th	Converse	7%	27.1K	+83.1%	+3.4 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Puma	3.8%	14.8K	-18.2%	-0.6 pointsmoved from 8th to 9th
10, held 10th	Reebok	3.1%	12.1K	-18.2%	-0.5 points
11, held 11th	Vans	2.5%	9.9K	0%	+0.1 points
12, held 12th	Volley	2.1%	8.1K	-18.2%	-0.3 points
13, moved from 14th to 13th	VEJA	1.1%	4.4K	0%	+0.1 pointsmoved from 14th to 13th
14, moved from 13th to 14th	Allbirds	0.93%	3.6K	-18.2%	-0.1 pointsmoved from 13th to 14th

1.HOKA
15.6%
Moved from 2nd to 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Nike
15.6%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
3.Adidas
10.4%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
4.New Balance
10.4%
Moved from 5th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.Skechers
10.4%
Moved from 4th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
6.ASICS
8.5%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.On
8.5%
Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.
8.Converse
7%
Moved from 9th to 8th. 27.1K estimated branded searches, +83.1% vs prior month. Share +3.4 points.
9.Puma
3.8%
Moved from 8th to 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.Reebok
3.1%
Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
11.Vans
2.5%
Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Volley
2.1%
Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
13.VEJA
1.1%
Moved from 14th to 13th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.Allbirds
0.93%
Moved from 13th to 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among sneaker brands in Australia?

14 brands

HOKA and Nike tie for the highest share of searches among sneaker brands in Australia, at 15.6% each in September 2026.

Australia sneaker brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
HOKA	15.6%	16.8%Dec 2025	14.7%Aug 2026	2nd → 1st
Nike	19% → 15.6%	19.3%Nov 2025	15.6%Sep 2026	1st → 2nd
Adidas	10.4%	13.4%May 2026	9%Jan 2026	3rd
New Balance	10.4%	12.1%Mar 2026	8.8%Apr 2026	4th
Skechers	10.4%	13.6%Feb 2026	10.4%Oct 2025	5th
ASICS	7% → 8.5%	9.1%Feb 2026	7%Oct 2025	6th
On	7% → 8.5%	8.5%Sep 2026	5.4%Mar 2026	7th
Converse	3.8% → 7%	7%Sep 2026	2.7%Feb 2026	9th → 8th
Puma	4.6% → 3.8%	5%Dec 2025	3.7%Jul 2026	8th → 9th
Reebok	3.1%	3.6%Aug 2026	2.6%Apr 2026	10th
Vans	3.1% → 2.5%	3.1%Oct 2025	2.1%Jun 2026	11th
Volley	2.5% → 2.1%	2.9%Mar 2026	1.5%Dec 2025	12th
VEJA	1.4% → 1.1%	1.4%Nov 2025	0.96%Apr 2026	14th → 13th
Allbirds	1.7% → 0.93%	8.8%Apr 2026	0.93%Sep 2026	13th → 14th

Each finding as a sentence

Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia decreased from 19% to 15.6%.
Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia increased from 7% to 8.5%.
Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia increased from 7% to 8.5%.
Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands in Australia increased from 3.8% to 7%.
Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia decreased from 4.6% to 3.8%.
Across the 12 months ending September 2026, Vans’ share of searches among sneaker brands in Australia decreased from 3.1% to 2.5%.
Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands in Australia decreased from 1.7% to 0.93%.
Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands in Australia peaked at 16.8% in December 2025 and was lowest at 14.7% in August 2026.
Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia peaked at 19.3% in November 2025 and was lowest at 15.6% in September 2026.
Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia peaked at 13.4% in May 2026 and was lowest at 9% in January 2026.
Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands in Australia peaked at 12.1% in March 2026 and was lowest at 8.8% in April 2026.
Across the 12 months ending September 2026, Skechers’ share of searches among sneaker brands in Australia peaked at 13.6% in February 2026 and was lowest at 10.4% in October 2025.
Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia peaked at 9.1% in February 2026 and was lowest at 7% in October 2025.
Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia peaked at 8.5% in September 2026 and was lowest at 5.4% in March 2026.
Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands in Australia peaked at 7% in September 2026 and was lowest at 2.7% in February 2026.
Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia peaked at 5% in December 2025 and was lowest at 3.7% in July 2026.
Across the 12 months ending September 2026, Volley’s share of searches among sneaker brands in Australia peaked at 2.9% in March 2026 and was lowest at 1.5% in December 2025.
Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands in Australia peaked at 8.8% in April 2026 and was lowest at 0.93% in September 2026.
Across the 12 months ending September 2026, HOKA rose from 2nd to 1st among sneaker brands in Australia.
Across the 12 months ending September 2026, Nike fell from 1st to 2nd among sneaker brands in Australia.
Across the 12 months ending September 2026, Converse rose from 9th to 8th among sneaker brands in Australia.
Across the 12 months ending September 2026, Puma fell from 8th to 9th among sneaker brands in Australia.
Across the 12 months ending September 2026, VEJA rose from 14th to 13th among sneaker brands in Australia.
Across the 12 months ending September 2026, Allbirds fell from 13th to 14th among sneaker brands in Australia.
Across the 12 months ending September 2026, Adidas, New Balance, Skechers, Reebok and Volley held steady: their share of searches among sneaker brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia sneaker brands in September 2026?

8 changes

In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches.
In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches.
In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches.
In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%.
In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%.
In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
In September 2026, Skechers lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
In September 2026, Puma lost share of searches among sneaker brands in Australia, from 4.4% to 3.8%.

How are branded searches counted for sneaker brands?

14 search terms

Each brand's share of searches among sneaker brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.