Adidas vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Adidas among sneaker brands in Australia. Nike had about 60,500 branded searches, while Adidas had 40,500. Nike made up 15.6% of all sneaker brand searches we track, and Adidas accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about sneaker brands, Adidas appeared in three of the five answers and Nike in two. Adidas was mentioned before Nike in two out of three answers that named either.
Who do people search for more?
Nike, about 49% more searches than Adidas
Who does AI mention more?
Adidas, mentioned in 3 of 5 answers, Nike in 2
Who does AI recommend more?
Adidas, named ahead of Nike in 2 of 3 answers
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nike was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas was listed before Nike in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HOKA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Converse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reebok2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sneaker brands
5 answers
Asked ChatGPT
“What are the best sneaker brands in Australia?”
Asked ChatGPT
“Which sneakers are most comfortable for everyday wear?”
Asked ChatGPT
“What are the best women's sneakers?”
Searched Google, AI Overview
“sneakers”
Searched Google, AI Overview
“womens sneakers”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all 14 sneaker brands we track, month by month, from searches in Australia.
Share of searches by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Nike | Adidas | New Balance | Skechers | ASICS | On | Converse | Puma | Reebok | Vans | Volley | VEJA | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.6% | 19% | 10.4% | 10.4% | 10.4% | 7% | 7% | 3.8% | 4.6% | 3.1% | 3.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 15.8% | 19.3% | 10.5% | 10.5% | 10.5% | 8.6% | 7.1% | 3.2% | 3.9% | 3.2% | 2.6% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 7.5% | 3.4% | 5% | 3.4% | 2.2% | 1.5% | 1.2% | 1% |
| Jan 2026 | 16.5% | 16.5% | 9% | 11.1% | 13.5% | 9% | 7.4% | 3.3% | 4% | 3.3% | 2.2% | 1.8% | 0.98% | 1.2% |
| Feb 2026 | 16.7% | 16.7% | 9.1% | 11.1% | 13.6% | 9.1% | 6.1% | 2.7% | 4.1% | 3.3% | 2.2% | 2.7% | 0.98% | 1.5% |
| Mar 2026 | 14.7% | 18% | 9.9% | 12.1% | 12.1% | 8.1% | 5.4% | 3.6% | 4.4% | 2.9% | 2.4% | 2.9% | 1.1% | 2.4% |
| Apr 2026 | 16.2% | 16.2% | 10.8% | 8.8% | 10.8% | 7.2% | 5.9% | 3.2% | 4% | 2.6% | 2.2% | 2.2% | 0.96% | 8.8% |
| May 2026 | 16.4% | 16.4% | 13.4% | 11% | 11% | 7.3% | 6% | 3.3% | 4% | 3.3% | 2.2% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 16% | 16% | 13.1% | 10.7% | 10.7% | 8.8% | 7.2% | 3.2% | 3.9% | 3.2% | 2.1% | 2.1% | 1.2% | 1.7% |
| Jul 2026 | 15.3% | 18.7% | 12.5% | 10.3% | 12.5% | 8.4% | 5.6% | 3.1% | 3.7% | 3.1% | 2.5% | 2.1% | 1.1% | 1.1% |
| Aug 2026 | 14.7% | 18% | 12.1% | 9.9% | 12.1% | 8.1% | 6.6% | 3.6% | 4.4% | 3.6% | 2.4% | 2.4% | 1.1% | 1.1% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 10.4% | 10.4% | 8.5% | 8.5% | 7% | 3.8% | 3.1% | 2.5% | 2.1% | 1.1% | 0.93% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia moved from 19% to 15.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia sneaker brands in September 2026?
3 changes
In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches.
In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%.
In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
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