Running shoe brands in Australia:Which are most popular?

Name: Running shoe brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Nike was the most searched running shoe brand in Australia, accounting for 28.2% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, ASICS showed up in every answer. ASICS was recommended most often, coming first in four out of five responses.

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Top running shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ASICS appeared every time. ASICS was recommended most often, coming first in four out of five answers. Brooks was second, and New Balance was third. Adidas, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

ASICS1st
Brooks2nd
New Balance3rd
Saucony4th
HOKA5th
Nike6th
On7th
Adidas–
Mizuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ASICS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
New Balance	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Brooks	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
HOKA	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Saucony	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Nike	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
On	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Adidas	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mizuno	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saucony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about running shoe brands

5 answers

Asked ChatGPT
“What are the best running shoes in Australia?”
1. 1ASICS
2. 2Brooks
3. 3Saucony
4. 4HOKA
Asked ChatGPT
“Which running shoe brand is best for beginners?”
1. 1ASICS
2. 2Brooks
3. 3New Balance
4. 4HOKA
Asked ChatGPT
“Which running shoes are best for flat feet?”
1. 1ASICS
2. 2Brooks
3. 3HOKA
4. 4Saucony
5. 5New Balance
6. 6On
Searched Google, AI Overview
“running shoes”
1. 1ASICS
2. 2New Balance
3. 3HOKA
4. 4Saucony
5. 5Nike
Searched Google, AI Overview
“best running shoes”
1. 1New Balance
2. 2Brooks
3. 3ASICS
4. 4Saucony
5. 5Nike

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which running shoe brands do people search for most?

This chart shows how often people search Google for each running shoe brand by name. Each line represents a brand's share of searches for all nine running shoe brands we track, month by month, from searches in Australia.

Share of searches among running shoe brands in Australia, by month

Month	Nike	ASICS	Adidas	On	New Balance	Brooks	HOKA	Saucony	Mizuno
Oct 2025	27.5%	15%	12.3%	15%	12.3%	6.7%	6.7%	2.4%	2%
Nov 2025	30.5%	16.6%	13.6%	11.1%	11.1%	6%	7.4%	1.8%	1.8%
Dec 2025	30.1%	16.5%	13.5%	11%	11%	7.3%	7.3%	1.7%	1.7%
Jan 2026	30.5%	16.6%	13.6%	11.1%	11.1%	6%	7.4%	1.8%	1.8%
Feb 2026	29.8%	16.3%	13.3%	10.9%	10.9%	7.2%	7.2%	2.1%	2.1%
Mar 2026	26.6%	17.8%	14.6%	11.9%	11.9%	6.5%	6.5%	1.9%	2.4%
Apr 2026	23.1%	15.4%	12.6%	18.9%	10.3%	10.3%	5.6%	2%	1.7%
May 2026	19.9%	13.3%	10.9%	24.4%	8.9%	13.3%	5.9%	1.8%	1.4%
Jun 2026	15.7%	12.9%	8.6%	35.2%	7%	12.9%	4.7%	1.7%	1.4%
Jul 2026	24.5%	16.4%	13.4%	13.4%	8.9%	13.4%	6%	2.2%	1.8%
Aug 2026	27.7%	18.5%	12.4%	10.1%	10.1%	10.1%	6.7%	2.4%	2%
Sep 2026	28.2%	18.8%	12.6%	12.6%	10.3%	6.9%	6.9%	2%	1.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Nike	28.2%	22.2K	0%	+0.5 points
2, held 2nd	ASICS	18.8%	14.8K	0%	+0.4 points
3, held 3rd	Adidas	12.6%	9.9K	0%	+0.2 points
4, moved from 6th to 4th	On	12.6%	9.9K	+22.2%	+2.5 pointsmoved from 6th to 4th
5, held 5th	New Balance	10.3%	8.1K	0%	+0.2 points
6, moved from 4th to 6th	Brooks	6.9%	5.4K	-33.3%	-3.2 pointsmoved from 4th to 6th
7, held 7th	HOKA	6.9%	5.4K	0%	+0.1 points
8, held 8th	Saucony	2%	1.6K	-15.8%	-0.3 points
9, held 9th	Mizuno	1.7%	1.3K	-18.8%	-0.3 points

1.Nike
28.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.ASICS
18.8%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.Adidas
12.6%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.On
12.6%
Moved from 6th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
5.New Balance
10.3%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Brooks
6.9%
Moved from 4th to 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -3.2 points.
7.HOKA
6.9%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Saucony
2%
Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
9.Mizuno
1.7%
Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Which brand is most popular in search among running shoe brands in Australia?

9 brands

In September 2026, Nike was the most searched among running shoe brands in Australia, with an estimated 22.2K branded searches, 28.2% of all searches for the nine we track. ASICS is in 2nd place, 9.4 percentage points behind at 18.8%.

Australia running shoe brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Nike	27.5% → 28.2%	30.5%Nov 2025	15.7%Jun 2026	1st
ASICS	15% → 18.8%	18.8%Sep 2026	12.9%Jun 2026	2nd
Adidas	12.3% → 12.6%	14.6%Mar 2026	8.6%Jun 2026	4th → 3rd
On	15% → 12.6%	35.2%Jun 2026	10.1%Aug 2026	3rd → 4th
New Balance	12.3% → 10.3%	12.3%Oct 2025	7%Jun 2026	5th
Brooks	6.7% → 6.9%	13.4%Jul 2026	6%Nov 2025	6th
HOKA	6.7% → 6.9%	7.4%Nov 2025	4.7%Jun 2026	7th
Saucony	2.4% → 2%	2.4%Oct 2025	1.7%Dec 2025	8th
Mizuno	2% → 1.7%	2.4%Mar 2026	1.4%Jun 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia increased from 27.5% to 28.2%.
Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia increased from 15% to 18.8%.
Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia decreased from 15% to 12.6%.
Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia decreased from 12.3% to 10.3%.
Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia peaked at 30.5% in November 2025 and was lowest at 15.7% in June 2026.
Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia peaked at 18.8% in September 2026 and was lowest at 12.9% in June 2026.
Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in Australia peaked at 14.6% in March 2026 and was lowest at 8.6% in June 2026.
Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia peaked at 35.2% in June 2026 and was lowest at 10.1% in August 2026.
Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia peaked at 12.3% in October 2025 and was lowest at 7% in June 2026.
Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in Australia peaked at 13.4% in July 2026 and was lowest at 6% in November 2025.
Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in Australia peaked at 7.4% in November 2025 and was lowest at 4.7% in June 2026.
Across the 12 months ending September 2026, Adidas rose from 4th to 3rd among running shoe brands in Australia.
Across the 12 months ending September 2026, On fell from 3rd to 4th among running shoe brands in Australia.
Across the 12 months ending September 2026, Brooks, HOKA, Saucony and Mizuno held steady: their share of searches among running shoe brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia running shoe brands in September 2026?

7 changes

In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches.
In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%.
In September 2026, Brooks lost share of searches among running shoe brands in Australia, from 10.1% to 6.9%.
ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026.
New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026.
HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026.
Estimated monthly branded searches for Adidas in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted for running shoe brands?

9 search terms

Each brand's share of searches among running shoe brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.