Brandwave

ASICS vs New Balance:Which is more popular?

In September 2026, New Balance had more branded searches than ASICS among sneaker brands in Australia. New Balance had about 40,500 branded searches, while ASICS had 33,100. New Balance made up 10.4% of all sneaker brand searches we track, and ASICS accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about sneaker brands, ASICS and New Balance each appeared in four of the five answers. New Balance was mentioned before ASICS in four out of five answers.

Among sneaker brands in Australia in September 2026

Who do people search for more?

New Balance, about 22% more searches than ASICS

New Balance 40.5K searchesASICS 33.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ASICS in 4 of 5New Balance in 4 of 5

Who does AI recommend more?

New Balance, named ahead of ASICS in 4 of 5 answers

New Balance first in 4ASICS first in 1

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Top sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Balance was listed before ASICS in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. HOKA2nd
  3. ASICS3rd
  4. Adidas4th
  5. Nike5th
  6. Reebok6th
  7. Puma7th
  8. Converse8th
  9. Skechers9th
  10. On10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HOKA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • On2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Converse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reebok2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+4 more

See every answer about sneaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is ASICS or New Balance more popular in search?

This chart shows how often people search Google for ASICS and New Balance by name. Each line represents a brand's share of searches for all 14 sneaker brands we track, month by month, from searches in Australia.

ASICS and New Balance among sneaker brands in Australia, by month

Share of searches by month for New Balance, ASICS. The figures are in the table below the chart.

View monthly share of searches table
MonthHOKANikeAdidasNew BalanceSkechersASICSOnConversePumaReebokVansVolleyVEJAAllbirds
Oct 202515.6%19%10.4%10.4%10.4%7%7%3.8%4.6%3.1%3.1%2.5%1.4%1.7%
Nov 202515.8%19.3%10.5%10.5%10.5%8.6%7.1%3.2%3.9%3.2%2.6%1.7%1.4%1.7%
Dec 202516.8%16.8%11.2%11.2%11.2%7.5%7.5%3.4%5%3.4%2.2%1.5%1.2%1%
Jan 202616.5%16.5%9%11.1%13.5%9%7.4%3.3%4%3.3%2.2%1.8%0.98%1.2%
Feb 202616.7%16.7%9.1%11.1%13.6%9.1%6.1%2.7%4.1%3.3%2.2%2.7%0.98%1.5%
Mar 202614.7%18%9.9%12.1%12.1%8.1%5.4%3.6%4.4%2.9%2.4%2.9%1.1%2.4%
Apr 202616.2%16.2%10.8%8.8%10.8%7.2%5.9%3.2%4%2.6%2.2%2.2%0.96%8.8%
May 202616.4%16.4%13.4%11%11%7.3%6%3.3%4%3.3%2.2%2.7%1.2%1.8%
Jun 202616%16%13.1%10.7%10.7%8.8%7.2%3.2%3.9%3.2%2.1%2.1%1.2%1.7%
Jul 202615.3%18.7%12.5%10.3%12.5%8.4%5.6%3.1%3.7%3.1%2.5%2.1%1.1%1.1%
Aug 202614.7%18%12.1%9.9%12.1%8.1%6.6%3.6%4.4%3.6%2.4%2.4%1.1%1.1%
Sep 202615.6%15.6%10.4%10.4%10.4%8.5%8.5%7%3.8%3.1%2.5%2.1%1.1%0.93%

How has the ASICS and New Balance comparison changed over the last 12 months?

3 findings
  • New Balance was ahead of ASICS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia moved from 7% to 8.5%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for Australia sneaker brands in September 2026?

2 changes

  1. In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches.

  2. Estimated monthly branded searches for ASICS in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASICS

1 branded search term

  • asics shoes

New Balance

1 branded search term

  • new balance shoes

How the Brand Demand Index is measured

Other head-to-heads among sneaker brands

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